Area Sales Manager – Multi‑Family – Edmonton and surrounding area

At StreetSide, we’re not just selling homes – we’re leading the market. As Edmonton’s largest builder with the biggest new‑home inventory in the city, prospect is everywhere.

Reporting to the Director, Sales and Marketing of StreetSide Edmonton, the Area Sales Manager will oversee the daily operations of the sales centre and manage the sales process from sale to possession of properties. The role ensures excellent service and enhances customer satisfaction.

Day‑to‑Day Responsibilities

Represent the business unit in the sale of apartments, townhouses, and single‑family homes.

Provide clients with excellent service throughout the home‑buying process and meet or exceed assigned sales targets.

Select and create spec files based on current inventory availability.

Research, compile, and develop product knowledge to facilitate the sales process.

Identify new and creative ways to market products and drive traffic while upholding brand integrity.

Participate in developing customer engagement, marketing and social media strategies.

Ensure show homes are presentable and maintain up‑to‑date competitive analysis.

Ideal Candidate

Strong communicator who clearly expresses thoughts in conversation and writing.

Active listener who understands others in a non‑judgmental way.

Mindful of diversity and sensitive situations, acting with high integrity.

Service‑oriented,



handling relations with customers and partners with tact and diplomacy.

Creative problem solver who thinks outside the box without fear of failure.

Essential Requirements

High School Diploma or equivalent.

Proven track record in sales.

Minimum 3 years of sales management experience.

Valid driver’s licence and access to a reliable vehicle.

Satisfactory verification of criminal record check.

Proficient with Microsoft Office (Outlook, Word, Excel, Teams, SharePoint, PowerPoint), ERP system (NewStar) and remote access systems.

Preferred Qualifications

Bachelor’s Degree in Sales, Marketing or related field.

Experience in the residential new‑home building industry.

What We Value

Creating trusting and successful working relationships.

Setting clear, measurable, and achievable goals.

Cooperating with team members in an open, positive, and respectful manner.

Taking responsibility for the outcomes of decisions and actions.

Staying current with technical job skills.

Consistently meeting customer expectations.

Working Conditions
The position is primarily based in show‑homes during regular business hours. Frequent travel to construction sites and the main office for meetings may be required.

About Us
StreetSide is the multi‑family division of Qualico, developing apartment‑style, town‑home‑style, detached houses and luxury condominiums throughout Western Canada. Operations are located in Winnipeg, Edmonton, Calgary, and Vancouver.

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📌 Area Sales Manager (Multi-Family), StreetSide (Alberta)
🏢 StreetSide Edmonton
📍 Alberta