Position Overview The Product Trainer – Mercedes-Benz (BC Region) is responsible for elevating product knowledge, competitive positioning, and sales effectiveness across Dilawri’s Mercedes-Benz locations in British Columbia. Reporting to the Regional Leadership Team, this role plays a strategic part in driving improved sales performance, higher conversion rates, and increased gross through consistent and impactful training.
This position is field-based and requires regular travel between dealership locations, delivering both structured training sessions and in-store coaching. The Product Trainer partners closely with dealership leadership and sales teams to ensure consistent, confident, and competitive messaging across all customer interactions.
Expected pay for this position is $80,000.00- $100,000.00 annually.
Primary Duties and Responsibilities Deliver structured product and competitive training on a weekly cadence across all assigned stores
Develop and maintain a comprehensive competitive comparison program (BMW, Audi, Lexus, and other luxury brands)
Train sales teams on how to effectively position Mercedes-Benz vehicles in real customer conversations
Lead new model launch training, incorporating competitive insights, key differentiators, and clear talking points
Support Product Specialist model rollout through in-store coaching, deal observation, and real-time feedback
Identify gaps in product knowledge and sales execution, and proactively address them through targeted coaching
Create and maintain "Why Buy the Car" materials with strong, transparent competitive positioning




Reinforce consistent, confident messaging to improve customer experience and sales effectiveness
Partner with dealership leadership to align training efforts with business objectives and performance goals
Monitor training effectiveness and adapt programs to maximize engagement and impact
Qualifications Required Education & Experience Proven experience in the automotive industry, preferably within a luxury brand environment
Strong background in product training, sales coaching, or dealership sales leadership
Demonstrated expertise in competitive vehicle knowledge and market positioning
Exceptional presentation and facilitation skills, with the ability to engage and challenge experienced sales professionals
Strong ability to simplify complex product and competitive information into clear, impactful messaging
Field-driven mindset with a hands-on approach to coaching and development
High level of accountability, organization, and time management
Excellent interpersonal and communication skills
Ability to build credibility and influence across multiple dealership teams
Strong analytical mindset with the ability to identify performance gaps and implement solutions
Other Requirements Valid driver’s license
Legally entitled to work in Canada
Benefits Discounted employee vehicle purchase program
Job-specific coaching & training programs
Employee wellness & assistance programs
Employee social events
Build your career with a team that is driven by excellence, integrity and innovation.

#J-18808-Ljbffr

📌 Product Trainer Dilawri Group of Companies - BC Region Vancouver, BC (British Columbia)
🏢 Dilawri Group of Companies
📍 British Columbia