Lead B2B growth as the Senior Manager of Demand Generation at Wealthsimple in Toronto. Leverage your expertise in lead generation to drive high-quality leads and enhance conversion across business segments.

This pivotal role focuses on managing demand generation strategies to facilitate pipeline and revenue growth for Wealthsimple Business. You will closely collaborate with Sales, Product Marketing, and Commercial Operations, ensuring alignment on lead quality and targeting. With one direct report, your strategic vision will guide this early-stage B2B function to the next level.

Key Responsibilities:
• Own strategy for Business demand generation across various channels
• Lead ABM programs targeting specific high-value segments
• Align with Sales on target accounts and lead definitions




• Build reporting on funnel performance for actionable insights
• Embed AI tools into demand generation workflows

Requirements:
• Proven record in B2B leads across multiple channels
• Deep experience in managing paid media campaigns
• Experience running account-based marketing programs
• Robust partnership history with Sales and Product Marketing
• Familiarity with fintech, business banking, or neobanking

Drive impactful demand generation initiatives while leading a dedicated team at Wealthsimple.
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📌 Senior Manager Demand Generation At Wealthsimple Ontario
🏢 Portage Ventures
📍 Ontario