We’re looking for a founding sales leader to build with us on the ground floor — helping shape the growth and future of FoodWeb’s products, partnerships, and impact.
About Food Web Food Web builds technology for the food economy. We design and operate practical tools that help food businesses thrive — including KitchenShare, a marketplace for commercial kitchen access, and Tippo, a hospitality operations platform for tip management.
Compensation Meaningful founding-stage equity participation with structured vesting. (More details below)
Location We are building a hands‑on team that works closely together day‑to‑day, including collaborating with founders, working in shared spaces, and spending time in the field with kitchens, restaurants, and partners.
The Role We’re hiring a founding sales leader to build and scale Food Web’s customer acquisition engine. You’ll be responsible for creating repeatable sales systems, generating revenue, and leading customer acquisition efforts across KitchenShare and Tippo. Sales & Revenue Growth
Develop and execute outbound and inbound sales strategies
Build and manage sales pipelines and CRM systems
Conduct customer discovery and sales conversations
Create repeatable sales processes and playbooks
Close partnerships, pilot customers, and enterprise opportunities
Work closely with marketing and product teams to improve conversion and retention
Who We're Looking For We’re looking for a hands‑on builder who is excited to help shape an early‑stage company from the ground up.



This role is ideal for someone who thrives in fast‑moving environments and wants to play a major role in driving Food Web’s growth.
Must-Haves Genuine passion for food and local food economies
Robust sales and business development experience
Proven ability to build pipelines and close deals
Comfortable with outbound prospecting and relationship building
Experience with CRMs and sales systems
Willingness to work closely with the founding team
Nice to Have Startup experience
Experience in hospitality, food, or SaaS sales
Experience building and managing sales teams
Partnership and channel sales experience
The Team – You'll Work Closely With Justin (Founder & CEO) — partnerships, ecosystem development, fundraising, hiring, community engagement, strategy, and mission alignment.
Keegan Francis (CTO) — product, software development, and technical systems.
Jenna Oosterholt (CEO, Tippo) — restaurant owner, operator, and founder of Tippo.
Compensation & Ownership This is a founding‑stage role with meaningful equity participation rather than a traditional salary at the outset. Compensation includes meaningful equity upside, milestone‑based vesting, a pathway to co‑founder status for the right fit, and future salary as revenue and investment milestones are achieved.
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📌 CoFounder & Chief Sales Officer Hybrid - Halifax sales (Nova Scotia)
🏢 Food Web
📍 Nova Scotia