Role Description
Reporting directly to the Vice President, National Marketing – Retail Experience, this 12‑month contract position is responsible for the overall planning and execution of marketing activities designed specifically for Bayview Village. This is an on‑site role based at Bayview Village.

Responsibilities

Oversee all aspects of the day‑to‑day marketing of Bayview Village

Execute an annual strategic marketing plan outlining short‑ and long‑term strategies for all aspects of the marketing portfolio including traditional and non‑traditional media, public relations, special events, social media, interactive, customer service, and tenant relations

Prepare and manage the annual marketing budget, including coding and processing payables, analyzing variances, and reporting on the budget as requested

Develop and produce all marketing communications materials, including collateral, print, broadcast, digital, and environmental media

Plan and execute consumer and community‑based events, securing sponsors, hiring vendors, arranging swag bag items, hiring temporary staff, completing insurance paperwork, and preparing event post‑mortems

Serve as editor of the internal newsletter, writing copy, editing, designing, proofreading, printing, and distributing

Serve as editor of the Bayview Village website, producing content, maintaining schedules, and keeping the site fresh

Manage all social media channels, agency coordination, content strategy, social listening, response, tracking, and reporting

Oversee the public relations agency and coordinate efforts that maintain the Centre in a favourable light, create interest in the Centre, promote special events, increase tenant exposure, build media relations, and enhance overall perception of the Centre

Foster positive relationships with tenants,



consumers, community, and philanthropic partners

Manage the Marketing Manager, providing tools for success, outlining objectives, training/mentoring, and appraising work

Assist Leasing through research and marketing efforts to achieve 100% tenant occupancy and support creation of assets

Work collaboratively with other management staff and employees

Participate in regular marketing meetings, staff meetings, one‑on‑one retailer meetings, and agency briefings

Perform other related duties as assigned

Experience and Qualifications

5 to 7 years’ experience in a related marketing position

Experience leading a team is an asset

Solid understanding and experience with various social media platforms

Strong organizational, planning and time‑management skills

Excellent oral and written communication skills with the ability to communicate clearly to diverse audiences

Excellent attention to detail and problem‑solving skills

Ability to prioritize workload and handle competing priorities and deadlines

Positive, customer‑first attitude

Intermediate to advanced Microsoft Office skills (Word, Excel, PowerPoint)

Compensation
Expected annualized base salary range: $100,000 – $110,000 (prorated for the duration of the contract). Final salary will consider experience, education, market compensation, and internal equity.

Equal Opportunity Statement & Accommodation
QuadReal Property Group will provide reasonable accommodation at any time throughout the hiring process for applicants with disabilities or for those needing job postings in an alternate format. If you require accommodation, please advise the Talent Acquisition team member you are working with and include the following: job posting #, your name, and your preferred method of contact.

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📌 Marketing Director, Bayview Village (12-month Contract) (Ontario)
🏢 QuadReal Property Group
📍 Ontario