Zenith seeks a Senior Media Planning Specialist to support the development of strategic media initiatives. Focus on market data analysis and budget optimization to create effective advertising campaigns.

With at least three years of media experience, you will evaluate diverse media alternatives, making informed recommendations for audience targeting. This role entails collaboration with agency partners and clients to consistently oversee campaign management and ensure achievement of objectives.

Key Responsibilities:
• Analyze consumer insights to guide media budgets
• Recommend media channel strategies and allocations
• Present strategic media plans to clients
• Maintain campaign adherence to overall objectives




• Actively participate in financial processes and billing accuracy

Requirements:
• Bachelor's degree in business or marketing preferred
• 3+ years’ experience in media planning and buying
• Robust written and verbal communication skills
• Proficient in analytical tools and reporting resources
• Demonstrated critical thinking and problem-solving abilities

Make a significant impact at Zenith by applying your strategic media planning skills to enhance client outcomes.
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📌 Senior Media Planning Specialist (Ontario)
🏢 Publicis Groupe Holdings
📍 Ontario