About The Role
Leadership Connect is seeking a Marketing Operations Manager focused on establishing and evolving digital marketing processes; developing and executing marketing strategies appropriate for key customer targets; and managing channels to meet or exceed key performance metrics in service of aggressive revenue goals.

Core Functions Of The Role

Own and administer the marketing tech stack and digital channels, including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn

Plan, build, and execute integrated multi-channel campaigns across all channels — email, paid search, paid social, PPC — from strategy and brief through post-campaign analysis.

Develop and manage demand generation programs to build awareness and drive qualified pipeline, focusing on top‑of‑funnel lead acquisition strategies.

Configure and optimize HubSpot workflows, lead nurturing sequences, landing pages, and audience segmentation to maximize engagement and conversion across the funnel.

Manage paid acquisition strategy across search, social, and paid agentic/answer engine channels; own budget allocation, targeting, and ongoing optimization for pipeline contribution.

Partner with Sales and Revenue Operations to define lead handoff criteria, attribution models, and closed‑loop reporting between marketing activity and revenue outcomes.

Build and maintain dashboards tracking campaign performance, pipeline contribution, and tech stack utilization; deliver insights to leadership against benchmarks and internal growth goals.

Document marketing operations processes and campaign playbooks; develop SOPs and train the teams on platform usage, campaign workflows, and execution standards.

About You

5+ years of marketing experience with hands‑on ownership of demand generation programs, multi‑channel campaign execution, and marketing automation platforms.

Proven HubSpot power user or admin — workflows, campaigns, lead management,



and reporting; experience with WordPress, Salesforce, and paid media platforms strongly preferred.

Experience in enterprise SaaS with direct alignment to a B2B sales team.

Demonstrated track record of setting and consistently hitting aggressive pipeline, lead generation, or revenue‑influenced marketing goals.

Meticulous attention to detail with experience in campaign QA, A/B testing, data hygiene, multi‑touch attribution, and performance measurement.

Familiarity with AI/agentic search and answer engine optimization (AEO/GEO) as emerging demand generation channels.

Strong communicator who can write clear process documentation, lead cross‑functional training, and present data‑driven insights to leadership.

What Is It Like to Work Here?
We foster an setting that encourages all team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team‑building events, happy hours, and more. Transparency is key within our company, and we hold monthly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide versatile PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.

Benefits / Rewards

Awesome Extended Health Care Plan

Dental Care

Life & Disability insurance

Health spending accounts

Unlimited Vacation Leave

12 Paid Holidays

$3,000 Employee Referral Program

Employer contribution to VRSP

Rewards and recognition programs

Equal Opportunity Employer
Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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📌 Marketing Operations Manager (Ontario)
🏢 Leadership Connect
📍 Ontario