Job Overview
Expertise (expertise.ai), backed by $5M+, is building Expertise Assist—an AI teammate that actually does GTM work. It doesn’t answer questions; it does the job.

Key Features

"Find ICP" turns a saved customer profile into about ten verified, Apollo‑backed contacts.

"Diagnose CRM" audits your Salesforce or HubSpot and writes back the fixes (behind approval).

Role
Growth Marketer, Self‑Serve / PLG to own our self‑serve funnel end to end: acquisition, activation, conversion, expansion.

Senior, hands‑on IC on a 1‑2 person team. Not a brand hire. Not a VP.

Responsibilities
Our "aha" is instrumented and specific—onboarding completes the first time someone runs a real skill, like Find ICP or Diagnose CRM. The day someone watches the agent finish their work, they get it.

Widening that first‑run funnel is your #1 problem to solve.

The motion is team‑adoption‑first PLG.



No seat paywall—$50 per month for unlimited members plus 5,000 shared credits. A team agent workspace, not "AI chat seats."

Qualifications

3+ years experience in PLG/self‑serve growth, owning a funnel rather than a channel.

Experiments that ship weekly, not decks— and you read your own results (light SQL).

Non‑negotiable: you have marketed a technical or AI product to revenue teams before.

If "MQLs" is your north star, we will both be unhappy.

Application
Skip the cover letter. Send me one growth experiment you ran end to end—hypothesis, how you instrumented it, what happened, and what you decided next. Bonus points if it failed and you learned from it.

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📌 Senior Growth Marketer (PLG) (Ontario)
🏢 Expertise.ai
📍 Ontario