Our public sector client is seeking a Senior Product Marketing Specialist to develop and execute go-to-market strategies using product marketing, customer communications, and digital transformation Join a digital transformation and product team focused on improving permitting and licensing services through transparent, customer-focused product communication.

This role bridges product strategy, technical delivery, and customer engagement by translating complex digital products into compelling messaging and adoption-focused communications.

The position supports go-to-market planning, customer research, and cross-functional collaboration with Product Managers, Digital teams, UX, Service Design, and Corporate Communications.

The role also contributes to establishing and growing a product marketing capability within the organization. 1 year contract to start.

Every other Wednesday onsite in Downtown Vancouver, as well as 1 full week onsite quarterly for planning sessions.

Must Haves 5+ years in product marketing , product communications , and go-to-market strategy Digital transformation , product positioning , value propositions ,



and customer communications Customer research , persona development , journey mapping , and adoption metrics Product Managers , technical teams , UX , and Service Design collaboration Nice to Have Permitting and licensing domain exposure Corporate communications, accessibility, brand, and design standards experience Experience building product marketing capabilities within an organization Responsibilities Develop and execute product marketing strategies across the product lifecycle Define product positioning, value propositions, and messaging for diverse audiences Translate complex product capabilities into customer and stakeholder communications Lead go-to-market planning and launch activities for products and service enhancements Develop customer-facing communications, presentations, case studies, and educational resources Conduct customer research, persona development, and journey mapping Collaborate with Product Managers, Digital teams, Corporate Communications, and operational teams to coordinate messaging

📌 Senior Product Marketing Specialist To Develop And Execute Go To Market Strategies Using Product Marketing, Customer Communications, And Digital Transformation Vancouver
🏢 S.i. Systems
📍 Vancouver