Shape the future of content marketing at Viral Nation as the Director! This pivotal role focuses on creating strategic content pathways for effective lead generation across various channels.
Reporting to the VP, Lead Generation, you will oversee end-to-end content strategy, ensuring it meets the goals of demand generation and pipeline efficiency. Your expertise will guide a team dedicated to crafting SEO-optimized content, managing KPIs, and implementing creative workflows using AI tools. You'll advocate for synergy between content and the marketing funnel while maintaining high editorial standards.
Key Responsibilities:
• Translate business objectives into a winning content strategy
• Create conversion-focused workflows and nurture tracks




• Spearhead competitive analysis for content innovation
• Optimize content in collaboration with SEO experts
• Ensure message consistency across all channels
Requirements:
• Bachelor’s degree or higher in relevant fields
• 7+ years in content marketing or digital communications
• Demonstrated success in driving MQL and SQL growth
• Proven experience leading and mentoring diverse teams
• Proficiency in analytics tools and CRM platforms
Elevate content marketing efforts with Viral Nation and drive measurable business impact through strategic engagement.
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📌 Viral Nation Content Marketing Director Position (Toronto)
🏢 Viral Nation
📍 Toronto