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Newsletter Strategy & Lifecycle Management

Launch and Manage: Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing.

Audience Engagement: Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement rather than just passive reading.

Strategic Content Development

Editorial Calendar Ownership: Create and maintain a bespoke content calendar that balances high-level thought leadership (future of messaging) with practical adoption guides (how-to get started).

High-Performance Standards: Ensure all assets are on-brand, visually compelling, and optimized for performance metrics (CTR, Open Rate) to drive measurable business impact.

Battlecards & Comparison Sheets:



Develop "at-a-glance" competitive assets that clearly articulate the value of RCS for Business against legacy channels (SMS) and OTT competitors.

Metric-Driven Collateral: Focus messaging on key decision-drivers such as feature parity, superior open rates, verified sender security, and ROI, equipping the sales team to handle objections and close deals faster.

Web & Educational Blog Strategy

SEO-Driven Articles: Produce high-intent blog posts that answer technical and commercial questions.

Vertical Playbooks: Write industry-specific articles to help demonstrate specific use cases and solve industry pain points.

Seniority level

Associate

Employment type

Full time

Job function

Marketing

Industries

Advertising Services

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📌 Marketing Content Manager (Manitoba)
🏢 Mosaic North America
📍 Manitoba