Who We Are
Geotab® is a global leader in IoT and connected transportation and is certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow, succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web‑based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through fuel consumption reduction, enhance driver safety, and achieve compliance with regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Our environment is fast‑paced and ever‑changing. Geotabbers accept that challenge and are willing to take on new tasks and activities – ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and a fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.

Who You Are
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Enablement Lead who will be responsible for defining and driving sales and partner readiness strategy across a specific product, platform, or segment domain — equipping the field with the positioning, sales plays, and execution frameworks needed to sell and scale solutions globally. If you love translating complex capabilities into compelling field strategies and thrive at the intersection of product, go‑to‑market, and revenue execution, and are keen to join an industry leader — we would love to hear from you!

What You’ll Do
As an Enablement Lead, your key responsibility will be owning and defining the end‑to‑end enablement strategy for a specific product, platform, or segment domain, ensuring all solutions are grounded in deep domain expertise and directly tied to field execution. You will translate product and solution capabilities into domain‑specific value propositions, sales plays, deal strategies, and scalable execution frameworks that span the full revenue lifecycle — from prospecting and discovery through proposal and expansion. You will also need to define and own a suite of enablement assets including sales playbooks, messaging frameworks, competitive positioning guides, objection‑handling frameworks, demo strategies, and discovery guides, all built to reflect real‑world customer scenarios and sales motions within your domain.

You will work closely with Product Management, Product Marketing, Sales Leadership, Revenue Delivery, and Revenue Operations to ensure enablement is tightly aligned to roadmap, GTM priorities, and field performance outcomes, while also collaborating with central teams including Learning Design, Content, and Demo Excellence to operationalize and deliver programs at scale. Success in this role requires strategic thinking that balances big‑picture vision with execution‑focused outcomes and thrives in cross‑functional environments. The candidate will have deep understanding of solution selling, strong stakeholder management skills, and the ability to communicate complex domain concepts clearly to both technical and non‑technical audiences.

How You’ll Make An Impact

Own and define the enablement strategy for a specific product, platform, or segment domain, ensuring all enablement solutions are grounded in deep expertise within that specific area





Act as the primary enablement partner to Sales leadership, aligning on priorities, pipeline needs, and performance outcomes

Ensure readiness across the full revenue lifecycle, including prospecting, qualification, discovery, demo, proposal, and expansion

Identify domain‑specific readiness gaps and define targeted enablement strategies to improve execution and results

Translate capabilities within your specific product, platform, or segment domain into clear, domain‑specific value propositions, use cases, and customer outcomes

Define how solutions should be positioned across segments, personas, and sales motions

Ensure messaging reflects the unique needs, challenges, and buying behaviors associated with your specific product, platform, or segment domain

Establish competitive positioning and differentiation specific to the domain

Develop domain‑specific sales plays, discovery approaches, and deal strategies aligned to your specific product, platform, and segment domain

Translate product or segment solutions into role‑specific execution across SDR, BDR, Account Executives, Partners, and Solution Engineering

Ensure all sales motions and execution frameworks are tailored to the realities of your specific product, platform, or segment domain, including customer use cases and deal dynamics

Enable repeatable, scalable execution models that support pipeline generation, deal progression, and expansion within the domain

Define and own all enablement solutions for your specific product, platform, or segment domain, ensuring they are directly aligned to domain expertise and field execution needs

Establish requirements and direction for enablement assets specific to your product, platform, or segment domain, including: sales playbooks, messaging frameworks, demo strategies and flows, competitive positioning guides, objection‑handling frameworks, discovery guides, deal support materials

Ensure all assets are built to reflect real‑world execution within your specific product, platform, or segment domain, including customer scenarios, industry nuances, and sales motions

Partner with Content, Learning Design, and Demo Excellence teams to operationalize and deliver these solutions

Partner with Product Management, Product Marketing, Sales, Revenue Delivery and Revenue Operations to ensure enablement is aligned to roadmap, messaging, and GTM priorities

Collaborate with other Enablement Leads to ensure consistency and alignment across product and segment domains

Ensure horizontal and vertical alignment so that solutions are both globally consistent and locally relevant

Gather domain‑specific field insights, feedback, and performance data related to your specific product, platform, or segment domain

Identify gaps in positioning, messaging, and execution specific to the domain and drive improvements

Continuously refine enablement solutions to reflect evolving customer needs, market dynamics, and sales performance

Ensure enablement remains practical, relevant, and directly tied to field success

What You’ll Bring To This Role

Bachelor's degree in a related field, or equivalent combination of education and work experience

5‑8 years of experience in sales enablement, product enablement, sales strategy, or a related field

Experience in B2B technology, SaaS, IoT, or similar industries strongly preferred

Experience working in cross‑functional go‑to‑market environments required

Deep expertise in a specific product, platform, solution area,



or customer segment, with the ability to translate that knowledge into actionable sales enablement strategies

Strong understanding of sales enablement principles, value‑based and solution selling, and the full revenue lifecycle from prospecting through expansion

Proven ability to develop domain‑specific enablement solutions including sales plays, messaging frameworks, competitive positioning, and execution tools

Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) considered an asset

Enablement or product‑related certifications considered an asset

If you got this far, we hope you’re feeling excited about this role! Even if you don’t feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This posting is for an existing vacancy.

Why Job Seekers Choose Geotab

Flex working arrangements

Home office reimbursement program

Baby bonus & parental leave top up program

Online learning and networking opportunities

Electric vehicle purchase incentive program

Competitive medical and dental benefits

Retirement savings program

The above are offered to full‑time permanent employees only

How We Work
At Geotab, we have adopted a flexible hybrid working model with systems, functions, programs, and policies in place to support both in‑person and virtual work. You are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you must have a reliable internet connection with at least 50 mb DL / 10 mb UL. Virtual work is supported with cloud‑based applications, collaboration tools, and asynchronous working. The health and safety of employees are a top priority. We encourage work‑life balance and keep the Geotab culture strong with online social events, chat rooms, and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. Success happens where new ideas can flourish – in an workplace rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training, and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion and accommodation policies and practices, please contact us at [email protected]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, "Geotab"), you acknowledge Geotab’s collection, use, and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Hiring Range: $115,000—$140,000 CAD

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📌 Sales Enablement Lead (Remote) (Ontario)
🏢 GEOTAB
📍 Ontario