The Senior Analyst will have experience working with marketing databases and building and automating complex direct marketing campaigns that drive the business forward.
Working with Leads Management, responsibilities include implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders.
This is a fast-paced environment that requires the ability to manage several campaign projects simultaneously. It is essential to have strong communication and project management skills. The Senior Analyst will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root cause analysis.
What you will be doing: A. Develop and execute direct to consumer campaigns: Review and analyze campaign business requirements and produce Technical Implementation Plans
Prepare customer lists with campaign management toolset to meet the requirements of documented technical requirements
Build potentially recurring campaigns with automation in mind and automate campaigns as required
Identify issues and make recommendations for campaign improvement
Manage project timelines and key deliverable dates
Establish a two-way working relationship with internal partners and proactively communicate project status updates to Campaign Production Manager, Leads Manager, Measurement Analysts and Product & Marketing business partners
Conduct campaign technical audits and review data output to ensure accuracy
B.
Process management Support the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements, is complete and available for execution by internal systems and external vendors
Ensure campaign requirements have documented business partner approval prior to file development and execution.
Make recommendations to streamline, enhance and improve overall operations
Engage in knowledge transfer with other Campaign Analysts to ensure projects are transferable
Trouble shoot critical issues, as required, to ensure the lead generation cycle remains on track and provide required support to Campaign Managers
Contribute to campaign definition documentation and template library to support standardization of customer data extracts
Act as a project leader for small to medium sized projects
What we are looking for: Knowledge: Minimum 3 years of campaign or database marketing experience
Working knowledge of customer relationship management, campaign design and development
Solid and proven background in business process improvement
Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives
Knowledge of financial services industry preferred
Skills: High level of proficiency in SAS, SQL, Unica Campaign or equivalent
Can translate business strategies into technical requirements
In-depth analytical and problem solving skills
Possess excellent interpersonal skills, and have proven written and verbal communication skills
Solid organizational and time management skills and ability to multi-task
Ability to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced workplace
Manage expectations and multiple complex projects simultaneously