Overview
This is an exciting role within our Consumer Integrated GTM team, as a respected authority for full GTM program management and standardization across all consumer channels. You will spearhead our integrated quarterly plan across marketing, cross‑functional business units, and channels, while building and enforcing the processes and standards that enable executional consistency and excellence. As the ideal candidate, you are a self‑starter with a positive, get‑it‑done attitude, exceptional attention to detail, and proven project/program management expertise. You will be a central player in creating our integrated go‑to‑market plan to ensure we deliver with purpose, context, accuracy and excellence.
What You’ll Do
Establish GTM PMO governance – design, document, and enforce standardized GTM planning processes, playbooks, and calendar frameworks across TELUS Consumer Solutions to ensure consistency and repeatability.
Create quarterly go‑to‑market plans working with commercial program leadership and channels to ensure E2E readiness.
Orchestrate Master WBS – develop and maintain comprehensive Work Breakdown Structures (WBS) that sequence GTM releases, master campaigns, and cross‑functional deliverables across business priorities.
Orchestrate end‑to‑end GTM operations for mass acquisition/STIM events like Black Friday.
Drive process standardization – partner with cross‑functional teams to implement, monitor, and continuously improve GTM planning frameworks, establishing single‑source‑of‑truth documentation and tools.
Manage GTM calendar sequencing – coordinate release timing and program timing across all consumer brands and channels to optimize market impact and resource efficiency.
Build strong relationships with a broad audience of stakeholders to align on national bundle strategies, cross‑channel messaging priorities, and negotiate trade‑offs.
Advocate for marketing and sales channels in strategic planning to optimize programs and results across all products, regions, and business priorities.
Qualifications
Formal project/program management experience (5+ years) in Go‑To‑Market, enterprise program execution, or cross‑functional business initiatives.
PMP or PMI qualifications would be a distinct advantage.
PMO or enterprise program management background with demonstrated expertise in designing governance frameworks, standardizing processes, and orchestrating complex multi‑stakeholder programs.
Proven ability to build strong relationships and influence stakeholders across marketing, sales, product, and business units.
Excellent written and verbal communication skills with ability to simplify complex GTM concepts and align teams across all organizational levels.
Demonstrated success managing multiple competing projects and programs simultaneously with robust attention to detail.
Self‑starter with a positive, action‑oriented attitude and ability to adapt to changing priorities.
Experience building, documenting, and enforcing process standards and playbooks.
Great‑to‑haves
PMP, Six Sigma, or equivalent formal PM certification (preferred).
Understanding of Consumer Mobility and Home Solutions business.
5+ years of progressive experience in Marketing, Strategy, Product, or Program Management.
Experience in go‑to‑market planning from concepts to frontline execution, including quarterly planning cycles.
Leadership experience managing teams and driving organizational change.
Bachelor's degree and/or equivalent industry experience.
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📌 Manager-Marketing (Ontario)
🏢 Telus
📍 Ontario