We are seeking a proactive and results-driven Sales Development Representative (SDR) to support a growing food distribution business specializing in poultry products.
This role focuses on B2B outreach and lead generation, where you will engage potential business clients, conduct basic consultative calls, and schedule qualified appointments for the sales team. You will play a key role in building and expanding the sales pipeline across targeted international markets, primarily within Southeast Asia (Philippines, Hong Kong, Vietnam, Singapore, Thailand), as well as Pacific Island countries (Papua New Guinea, Solomon Islands, Vanuatu, Fiji, Samoa, Tonga, Tuvalu, and Nauru). The role will also support selected markets in Africa and New Zealand.
Key Responsibilities
Conduct outbound prospecting (calls, emails, and messaging) to B2B prospects
Identify and qualify potential clients within target markets
Perform basic consultative discovery calls to understand client needs and requirements
Present product offerings and value propositions tailored to business clients
Schedule and confirm qualified appointments for the sales team
Maintain consistent follow-ups and nurture relationships with prospects
Track outreach activities and manage lead information (no specific CRM required)
Collaborate with the sales team to improve outreach strategies and conversion rates
Qualifications and Requirements
Proven experience as an SDR, Appointment Setter, or B2B Sales Representative
Experience in B2B outreach and lead generation
Ability to conduct consultative conversations and identify client needs
Robust communication and interpersonal skills
Highly organized and results-driven
Comfortable working within the AU timezone
Ability to work independently in a remote setup
Experience in food distribution, FMCG, or related industries is a plus
Preferred Skills
Strong relationship-building and stakeholder management skills
Confidence in handling initial discovery or qualification calls
Goal-oriented with a track record of meeting or exceeding targets