SJC stands as Canada’s largest privately owned communications company, distinguished by its portfolio of leading media brands, including Toronto Life, Chatelaine, and Maclean’s. A dynamic and influential organization within the industry, SJC excels in the creation, publication, and production of best-in-class content through its comprehensive content and creative studios, advanced advertising technology, and state-of-the-art print facilities. We collaborate with clients across North America to deliver innovative marketing solutions that effectively inform, inspire, and empower audiences across all platforms. With significant reach and influence, SJC has proudly been recognized as one of Canada’s Best Managed Companies for 22 consecutive years, a testament to our commitment to excellence. To learn more about our organization, please visit www.stjoseph.com
Role Overview
Chatelaine and Châtelaine are looking for a creative, audience-first storyteller to help shape how Canada’s most iconic women’s media brands show up online.
We’re looking for someone who understands what makes people stop scrolling, start sharing and keep coming back. Someone who can spot a great story, package it for different platforms and build meaningful connections with audiences across social, video, newsletters and digital experiences.
Part strategist, part creator and part editor, you’ll lead our digital and social presence across English and French channels. You’ll create content, develop audience growth strategies, experiment with new formats and help bring our journalism and storytelling to life wherever our audience spends time.
You’ll be equally comfortable pitching a social-first content series, hosting a Reel, writing a newsletter intro, jumping on a cultural conversation or helping shape a feature package for maximum impact.
Most importantly, you’ll have a strong point of view on how Chatelaine and Châtelaine can continue to serve our loyal audiences while reaching and engaging a new generation of readers.
Key Responsibilities
1. Lead Our Social and Audience Growth Strategy
Develop and execute digital and social strategies that grow audience, engagement and brand affinity across English and French platforms
Build and manage content calendars across web, newsletters and social channels
Translate editorial, print and commercial projects into audience-focused digital experiences
Monitor audience trends, platform shifts and emerging opportunities to help shape coverage and content plans
Use analytics and audience insights to inform decisions, identify opportunities and continually improve performance
Lead regular audience and performance reviews, turning learnings into actionable plans
2. Create Great Content
Create, write, edit and publish compelling content across platforms, including articles, newsletters, videos, social posts and emerging formats
Develop social-first storytelling approaches for Instagram, TikTok, YouTube, Facebook and future platforms
Produce and appear in content including Reels, TikToks, videos, podcasts and live experiences
Work with editors, writers, designers and video producers to bring stories to life in ways that feel native to each platform
Collaborate with SJC’s video team to develop new series, franchises and audience-focused storytelling initiatives
Identify trends, conversations and cultural moments worth participating in
3. Shape the Digital Experience
Oversee day-to-day publishing across Chatelaine and Châtelaine digital platforms
Curate and manage homepages to ensure a fresh, engaging and audience-first experience
Package and repackage stories through strong headlines, imagery, SEO, internal linking and recirculation strategies
Work closely with product, SEO and development teams to improve audience experience and discoverability across our platforms
Champion best practices that help readers discover more of our journalism and content
Explore and implement AI tools that support content creation, audience insights, workflow efficiencies and content optimization while maintaining editorial standards
Test new formats, storytelling approaches and audience growth opportunities
Continuously improve workflows and processes to help teams work smarter and move faster
5. Support the Brand
Manage digital budgets and resources responsibly
Collaborate closely with editorial, design, video, audience and commercial teams
Manage freelancers, contributors and emerging talent as needed
Represent Chatelaine and Châtelaine at industry events, conferences and community activations
Build relationships with creators, writers, brands and industry partners
Contribute to broader brand initiatives across editorial, events and experiential programs
Qualifications
Have 5+ years of experience creating, publishing and growing content across digital and social platforms
Are fluent in English and French, with a strong understanding of Québec culture
Have a proven track record of building audiences and creating content that drives engagement
Are an exceptional writer and editor with strong storytelling instincts
Understand what works across Instagram, TikTok, YouTube, newsletters and emerging platforms
Are comfortable on camera, behind the camera and directing talent when needed
Know how to balance creativity with audience data and performance insights
Have experience with CMS platforms, social publishing tools, newsletter platforms and analytics tools
Understand SEO/GEO/AI fundamentals and how content is discovered online
Are highly organized, collaborative and comfortable managing multiple priorities
Bring energy, creativity and a willingness to experiment
Nice to Have
Experience hosting video, podcast or live content
Experience with commerce or affiliate content
Familiarity with audience growth testing and experimentation
Established relationships with creators, writers and lifestyle brands across Canada, with a strong network in Quebec.
Experience working with AI tools in content and audience workflows
If this sounds like you, we’d love to hear from you! Please include social links or a link to a portfolio in your application.
Why Join Team Chatelaine?
You’ll play a key role on two iconic media brands
You’ll work in a collaborative and innovative environment where creativity and initiative are valued
You’ll have a lot of fun—we promise!—working alongside our passionate, tight-knit team
Benefits at SJC
SJC is committed to the well-being and professional development of its employees. Our comprehensive benefits package includes:
Health and Dental Benefits
Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
Scholarship program available for employees’ children.
Exclusive employee subscription rates for SJC publications.
Discounted annual GoodLife membership.
Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.
A workplace built for everyone.
SJC Values
Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
Respect every individual as equal: We value diversity as the means to creativity and cultivate a team-oriented environment where everyone belongs.
Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
Contribute to our community: We apply our resources and passions to make a difference for people and our planet.
Accommodations at SJC
SJC is proud to be an equal-opportunity employer, where everyone feels welcome and has the opportunity to thrive. We’re committed to creating inclusive and barrier-free recruitment processes and work environments. If you’re contacted for an interview and require any accommodations to ensure a fair and equitable experience, please let our Human Resources team know. We’ll handle any information you share with complete confidentiality.
Inclusion at SJC
Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal, Be part of a leading media brand with a strong presence in Canada and beyond.
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📌 Bilingual Digital and Social Editor, CHATELAINE/CH TELAINE (Ontario)
🏢 SJC
📍 Ontario