Shape the future of GovTech software through strategic marketing as a Product Marketing Manager. Collaborate with multiple teams to refine messaging and drive successful product launches.
This is a strategic hybrid role focused on developing go-to-market strategies for our full Financial Suite aimed at public sector clients. You will lead efforts in market research, drive enhancements to the customer journey, and create insightful sales enablement content. Collaborating with Sales, Product, and Customer Success teams will be essential for ensuring alignment and delivering impactful narratives.
Key Responsibilities:
• Develop and execute go-to-market product strategies
• Refine messaging and storytelling techniques
• Conduct market research and customer insights
• Create engaging training and onboarding content
• Track analytics to measure initiative success
Requirements:
• 5+ years in product marketing, ideally in SaaS
• Solid expertise in go-to-market strategy
• Experience with government agency narratives
• Excellent writing and presentation skills
• Data-driven mindset for actionable insights
Bring your strategic thinking and marketing expertise to enhance product visibility and customer engagement in the public sector.
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