Oversee digital sales growth initiatives as a Senior Manager at Allstate. Leverage your expertise in strategy and analytics to optimize customer journeys in this vital role.
In your role managing Digital Shop & Buy, you'll lead strategic decisions impacting the digital sales channel and ensure alignment with growth objectives. Collaborating with diverse teams, you'll utilize data-driven insights to refine customer experiences and create impactful sales strategies. Effective communication and a deep understanding of digital sales dynamics are key to your success.
Key Responsibilities:
• Define and lead digital sales strategy and performance tracking
• Monitor sales channels for growth and optimization




• Analyze customer journey data for friction points
• Facilitate cross-functional alignment on digital initiatives
• Build a high-performance digital sales team
Requirements:
• 10+ years in relevant digital or e-commerce roles
• Successful track record in digital channel management
• Experience in data-driven decision-making
• Proficient in sales and web analytics
• Leadership experience in team building and coaching
Bring your strategic vision to elevate Allstate’s digital sales capabilities.
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📌 Senior Manager, Digital Sales at Allstate (Toronto)
🏢 Allstate Canada
📍 Toronto