At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.

Your Prospect

Reporting to the Public Relations Manager, North America, the PRL for Canada is part strategist, part storyteller. The position plays a key role in leading public relations efforts, driving content strategies, and identifying opportunities to optimize PR campaigns and team processes.

Media Relations & Research

- Foster and grow relationships with members of business and industry media at the local, regional, and national level
- Lead the identification, research, and development of targeted media materials (e.g., news releases, story pitches, etc.) based on notable projects, trends, and developments within Canadian regions
- Maintain media databases to continuously strengthen our media outreach
- Proactively contact media members (jointly identified with the Public Relations Manager) to communicate relevant stories and news items
- Act as a key point of contact for media inquiries throughout Canada, working closely with the PR Manager, and handle any internal briefing necessary for the spokesperson
- Track industry trends and issues and identify strategic media opportunities in top tier and business outlets to raise Stantec’s profile in key markets
- Diligently monitor, measure, and report on the company’s media presence, offering recommendations on opportunities to advance coverage goals in strategic outlets

Crisis Communication & Management

- Work closely with PR Manager to support and/or co‑lead crisis response with regional leadership to protect the company’s reputation
- Ensure timely, appropriate handling of issues, playing a key role with the Crisis Management team. Help with meeting coordination, drafting key statements and messages, escalating issues to leadership, and monitoring media and social channels
- Help drive a cohesive response through the conclusion of the crisis

Social Media Content Support & Administration

- Identify and create materials and content that align with strategic objectives and campaigns for use on the company’s various social media platforms, including the Stantec blog, Stantec.com,



LinkedIn, and other social media platforms as needed
- Translate content performance data into actionable strategies to improve social media outcomes
- In partnership with the digital team, embrace digital best practices and established corporate brand standards, providing mentorship to cross‑functional partners and leaders

Content Development, Copywriting & Editing

- Champion the Stantec brand and implement the Stantec Voice and Style Guide
- Identify and edit technical content that can be tailored and translated for external communications channels and Stantec website (news site, blog)
- Draft strategic content to promote thought leaders and subject matter experts
- Manage both internal and external stakeholder approval of content

Collaboration/Brainstorming

- As part of the centralized Public Relations Team, embrace a collaborative work environment and meet regularly with the Public Relations Manager to establish weekly priorities, assignments, and progress toward long‑term goals
- Participate in larger Public Relations, Marketing and Communications team meetings, as needed, to discuss specific initiatives and contribute to brainstorming sessions for promotional campaign development and content marketing strategies
- Manage multiple priorities and keep projects moving forward as expected through consistent status updates with relevant cross‑functional partners
- Take an ownership role in regular Public Relations planning and strategic campaign development
- Serve as a trusted strategist during business planning and leadership strategy discussions

Data Analysis and Reporting

- Compile regular campaign reports, pulling relevant data and analysis with some oversight from the Public Relations Manager and present outcomes to key stakeholders
- Review performance data from multiple sources (e.g., Muck Rack, Hootsuite, etc.) to analyze campaign performance and make informed decisions for optimizing results
- Leverage digital engagement tools to compile campaign analytics with recommendations on opportunities to improve results
- Update internal planning documents that support Public Relations Team collaboration

Leadership





- Provide ongoing leadership, mentoring, and coaching to teaming partners
- If applicable, provide guidance and performance supervision of direct reports
- Manage team workload alongside Public Relations Manager, showing initiative and ability to proactively lead projects with minimal oversight

Capabilities and Credentials

- Strong storytelling and writing skills are essential
- Detail‑oriented and organized, with exceptional prioritization skills
- Ability to effectively balance multiple priorities and take initiative to identify projects
- Fundamental understanding of the media landscape (traditional, social)
- Familiarity with thought leadership strategies and tactics
- Excellent interviewing, written and verbal communication skills
- Ability to collaborate effectively in a team environment, as well as to work autonomously
- Familiarity with photography and video preferred
- Previous experience with digital content scheduling and tracking platforms preferred
- Professional writing samples required

Education and Experience

- Post‑secondary degree in communications, public relations, English, journalism, or marketing
- Minimum 7 years of experience in a marketing communications, public relations, or journalism‑driven role
- Experience in the A/E/C industry preferred, but not required
- Proven experience driving successful campaigns

Pay Range

- Locations in Lower Mainland – BC, GTA & Ottawa Ontario: $102,600.00 – $153,900.00 Annually

Benefits Summary

Regular full‑time and part‑time employees (working at least 20 hours per week) will have access to health, dental, and vision plans, a wellness program, health care spending account, wellness spending account, group registered retirement savings plan, employee stock purchase program, group tax‑free savings account, life and accidental death & dismemberment (AD&D;) insurance, short‑term/long‑term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off.
Temporary/casual employees will have access to group registered retirement savings plan, employee stock purchase program, and group tax‑free savings account.
The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.

Locations

Primary Location: Canada | AB | Edmonton

Other Locations: Canada | AB | Calgary

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📌 Public Relations Lead (PRL), Canada (Calgary)
🏢 Stantec.
📍 Calgary