Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies, CTC is seeking a Manager, Employer Brand & Activation to join its team in Toronto, Ontario.
This role leads the development and execution of CTC's employer brand strategy, including shaping the Employee Value Proposition (EVP), creating talent marketing campaigns, and championing diversity, inclusion, and belonging across all employer brand efforts.
Responsibilities Lead the development of CTC's employer brand strategy, including the articulation and evolution of the Employee Value Proposition (EVP)
Create and execute integrated talent marketing campaigns across digital, social, and experiential channels
Champion diversity, inclusion, and belonging in all employer brand messaging and activation efforts
Collaborate cross-functionally with Recruitment, HR, and Communications teams to ensure brand consistency across the candidate journey
Develop compelling content including employee stories, videos, and social media assets that authentically represent CTC's culture




Measure and report on the effectiveness of employer brand initiatives using data and key performance indicators
Stay current on trends in employer branding, recruitment marketing, and the broader talent landscape
Requirements Employer brand or talent marketing experience, ideally within a large, complex organization
Strong storytelling and creative skills, with the ability to translate company culture into compelling narratives
Knowledge of diversity, equity, and inclusion principles and how they apply to recruitment marketing
Experience managing campaigns across multiple channels including social media, digital advertising, and events
Analytical mindset with the ability to use data to measure impact and refine strategies
Excellent collaboration and communication skills, with experience working across HR, Marketing, and Communications functions
Advantages Competitive salaries and wages
Store discounts
Triangle Learning Academy (supported learning)
Canadian Tire Profit Sharing
Retirement and savings programs for eligible employees
Enhanced flex benefits including $5,000 per year in mental health benefits for benefits-eligible employees and their families
Mental health tools and resources for all employees

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📌 Manager, Employer Brand & Activation (Ontario)
🏢 Canadian Tire Corporation
📍 Ontario