Hello All, Greetings from Rootshell Inc.

Rootshell Enterprise Technologies Inc. is a recognized provider of qualified IT Consulting services in the US.

We are actively seeking Principal Software Engineer for one of our client, Please share your resume with current location & full contact infoa Role: Principal Software Engineer Locations: Toronto, Canada (Hybrid) Duration: Full Time Job Summary Lead end-to-end Salesforce Marketing Technology initiatives across Lead-to-Cash (LTC) transformation and BAU roadmap.

Design, develop, and support solutions using Salesforce Sales Cloud, Marketing Cloud, MCAE (Pardot), and Data Cloud.

Drive MCAE-to-Marketing Cloud Advanced migration, including automations, journeys, campaigns, and form handlers.

Build and maintain integrations with Salesforce, Data Cloud, AEM, Qualtrics, 6sense, Openprise, and enterprise applications.

Implement customer data unification, identity resolution, segmentation, activation, and analytics in Salesforce Data Cloud.

Develop scalable Salesforce solutions using Apex, Lightning Web Components (LWC), Flows, and REST/SOAP APIs.

Design and deploy Agentforce agents, prompt templates, and AI-powered marketing solutions.





Lead Salesforce org migration, platform modernization, and CRM consolidation initiatives.

Ensure GDPR-compliant consent and privacy architecture using Salesforce Privacy Center and consent models.

Troubleshoot complex integration, deployment, synchronization, and data quality issues across environments.

Collaborate with Product, Marketing, Sales, Legal, Privacy, and Architecture teams to deliver business solutions.

Implement CI/CD pipelines using SFDX, Git, and automated testing frameworks for Salesforce deployments.

Mentor engineering teams and provide technical leadership for enterprise-scale Salesforce implementations.

Possess 10+ years of software engineering experience with 8+ years in Salesforce and Marketing Technology platforms.

Hold Salesforce certifications including Marketing Cloud Account Engagement Specialist, Data Cloud Consultant, Platform Developer I/II, with Agentforce and AI certifications preferred.

With regards Naveen | Talent Acquisition Rootshell Enterprise Technologies Inc. |

📌 Principal Software Engineer (Toronto)
🏢 Rootshell Enterprise Technologies
📍 Toronto