05 Aug
|
Red Bull
|
Ottawa
The Event Vehicle Coordinator acts as a Red
Bull Brand ambassador and face of our brand, who is ultimately responsible for the Red
Bull Event Vehicle (EV); a core marketing asset in our grassroots, field marketing initiatives.
Responsibilities entail planning and executing the schedule for the Event Vehicle across events, sales support and surprise & delight consumer moments, along with support in programming Event Vehicle content alongside our social media team.
The Event Vehicle Coordinator will directly report into the Field Marketing Manager (FMM), and dotted line report into the National Event Manager (NEM), to bring to life the vision and mission of the EV.
Through year, this role will create a strong program that surprises our consumers, both digitally and IRL, with the car on the road as often as possible. RESPONSIBILITIES Areas that play to your strengths All the responsibilities we''ll trust you with: Responsible for keeping the event vehicle in top operational performance, ensuring we uphold of Red
Bulls premium appearance, including vehicle maintenance and cleanliness.
Implement a regional marketing and sales plan around the event vehicle.
Have a strong network in key playgrounds across both Sport and Culture within the region to leverage for EV programming.
Possess an excellent understanding of all vehicle operations, including A/V set-up and tear down.
Ensure there is always sufficient cold product on-hand in the vehicle, while tracking how product is being seeded.
Build and consistently update event vehicle music and video content library.
Obtain necessary permits as an extension of EV programming where needed.
Maintain travel & entertainment budget, alongside activation budget.
Ongoing reporting of all event vehicle activity to the FMM & NEM on a monthly basis. 1-3 years of experience in Marketing.
Proven background in negotiation, partnerships & budget management.
Excellent understanding of sports and culture landscape within the region, involvement in both.
General knowledge and comfort using and capturing low-fi content on Instagram and Tik
Tok.
Current iOS (i.e., iPhone 8 or above) or Android (i.e., Samsung Galaxy S8 or above) device that is in good working condition and can effectively capture and deliver content.
Valid drivers license: ability to drive standard & automatic transmission vehicle.
Comfortable and adept at driving in on and off-road situations.
Sociable and outgoing; comfortable interacting with consumers of varying ages and backgrounds.
Solid written, presentation and verbal skills with an attention to detail.
Strong leadership, initiative and communications skills.
Ability to meet strict and demanding deadlines.
Strong prioritization and organizational skills, solutions based.
Strong analytical skills, including proficiency in MS Office (Excel, Word, Power
Point).
Comfortable with substantial amount of road travel.
Travel 70-80% Temporary Event Vehicle Coordinator (Freelancer), Field Marketing Red
Bull Giving wiiings to people and ideas since 1987 In the 1980s Dietrich Mateschitz developed a formula known as the Red
Bull Energy Drink.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives us
Chasing our potential Since the early days of Red
Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
📌 Event Vehicle Coordinator (Freelancer), Field Marketing (Ottawa)
🏢 Red Bull
📍 Ottawa