Role Overview

CTG Group is seeking a Director of E-Commerce to lead brand, campaign, and communications strategy across three companies: CTG, Giftcraft, and Malinda.

The Director of E-commerce is responsible for driving the overall strategy, performance, and growth of the company’s online business. This role owns the end-to-end digital commerce experience—from customer acquisition and conversion to retention and lifetime value—while managing the e-commerce P&L.; This role serves as a key strategic partner to senior leadership, translating business objectives into scalable e-commerce initiatives and ensuring alignment across channels, platforms, and teams.

Key Responsibilities

- Define and implement e-commerce strategy for third party B2B wholesale platforms and B2C marketplaces such as Amazon, Wayfair, and Walmart
- Identify market trends, new product launches/innovations, and stay up to date on trends in the e-commerce and retail industry
- Lead online merchandising and product selection to develop online category strategies, assortment management, and visual merchandising while ensuring the proper inventory, promotional, and marketing support
- Manage relationships with buyers and account managers on the merchant side
- Contract negotiations and review terms
- Responsible for leading daily e-commerce operation, including sales, promotions, data analysis, digital merchandising
- Measure and report performance of all eCommerce sales, digital marketing campaigns, and operational cost (ROI and KPIs) for EVP




- Lead the design and monitoring of advertising campaigns and refine as necessary based on data feedback
- Product forecast report and work closely with the warehouse, merchandising, and purchasing team in order to ensure the stock level is met based on its demand and growing trends
- Utilize strong analytical ability to evaluate B2B and B2C customer experience across multiple channels
- Other tasks assigned by management.

Qualifications

- Bachelor’s degree in Business, Marketing, E-commerce, or a related field
- 8+ years of experience in e-commerce, digital commerce, or marketplace management
- Proven experience managing B2B wholesale platforms and B2C marketplaces (Amazon, Wayfair, Walmart, or similar)
- Solid understanding of online merchandising, category management, pricing, and promotional strategy
- Hands-on experience with marketplace advertising platforms and performance optimization
- Demonstrated ability to analyze data, track KPIs/ROI, and translate insights into action
- Experience with demand forecasting, inventory planning, and cross-functional collaboration
- Strong negotiation and relationship management skills with merchant partners
- Excellent communication, leadership, and organizational skills

Benefits

- Company events
- Extended health care
- Dental and vision care

- Employee assistance program

- Paid time off

Why Join Us

- Opportunity to work across three established and growing lifestyle brands.
- Cooperative environment where creativity and innovation are encouraged.
- Be part of a team shaping the future of our digital customer experience and brand storytelling.

📌 Director of E-Commerce (Canada)
🏢 CTG Brands
📍 Canada