Job Description: Startup Web & AI Automation Developer (Short-Term Contract)

About Us:
We’re launching a new company and building a modern, conversion-focused website that incorporates practical AI capabilities. We need an experienced developer to build the initial website foundation and imn*plement interactive features that automate parts of customer service, sales & marketing, and lead tracking/lead generation*.

Role Summary

You will design and develop our website and integrate AI-driven, customer-facing and internal automation features to accelerate lead capture, follow-up, and conversion. This is a short-term, high-impact role requiring both strong web development skills and the ability to translate business goals into working automations.

Key ResponsibilitiesWebsite Development & UX

- Build or overhaul the company website with a strong focus on:
- Conversion-focused landing pages
- Clear user journeys (lead capture → nurture → booking/contact)
- Mobile-first and performance-optimized design
- Accessibility and basic SEO best practices
- Create interactive website elements (e.g., chat widgets, forms, guided flows, calculators/quoters as relevant).
- Implement analytics and tracking (events, conversions, funnel visibility).

AI Features & Automation

- Integrate AI capabilities into the site experience, such as:
- AI chat assistant for customer FAQs and guided qualification
- Lead triage and routing (based on user responses)
- Automated responses and escalation to a human when needed
- Set up and connect relevant workflows for automation across:
- Customer service inquiries
- Sales lead qualification
- Marketing follow-up sequences
- Ensure AI interactions are accurate, appropriately constrained, and safe (e.g., tone, disclaimers, refusal behaviors, handoff rules).

Lead Tracking, Lead Generation & CRM Workflows

- Implement lead capture mechanisms (forms, lead magnets, quiz flows,



booking flows if applicable).
- Connect website lead data to a CRM or lead management system (e.g., HubSpot, Salesforce, Zoho, or alternatives).
- Configure lead lifecycle workflows (new lead → qualification → follow-up → status updates).
- Produce basic reporting dashboards or tracking views (e.g., source, conversion rates, response times).

Technical & Integration Work

- Integrate tools for:
- Email marketing automation (if applicable)
- Scheduling/booking tools (if applicable)
- Customer support tooling (if applicable)
- Website analytics (e.g., GA4) and event tracking
- Maintain clean, well-documented code and ensure the site is scalable for future growth.
- Follow security best practices (privacy, data handling, form security, secure keys, etc.).

Company Literature (Brand & Copy Support)

- Design production-ready company literature to fast-track launch, such as:
- One-page overview / PDF brochure
- Sales sheet or pitch deck starter slides
- Basic brand assets (templates for future marketing use)
- Work with provided brand guidance (or help define minimal brand direction if needed).

Required Skills & Experience

- Proven experience building websites and integrating third-party services (portfolio required).
- Solid front-end and back-end capability (examples):
- HTML/CSS/JavaScript and/or React/Next.js
- Node/Python/PHP or equivalent backend experience
- Experience implementing chat/AI features in real-world products:
- Retrieval / FAQ grounding where appropriate
- Basic prompt + workflow design




- Tool/function calling and structured outputs (as applicable)
- Experience with lead tracking/automation:
- CRM integration (HubSpot/Salesforce/Zoho or similar)
- Web-to-lead forms and workflow automation
- Experience with analytics and conversion tracking:
- GA4 and event tracking
- UTM/source attribution basics
- Ability to translate business requirements into working automations quickly.
- Strong communication skills and the ability to work independently.

Preferred Qualifications

- Experience launching B2B or service-based websites and generating leads.
- Experience with marketing automation platforms and email sequences.
- Experience with UX writing for onboarding/lead capture.
- Familiarity with modern AI safety patterns (handoff to human, disclaimers, limiting scope).
- Design skills (Figma/Canva/Adobe) for company literature.

Deliverables (What “Done” Looks Like)

By the end of the contract, you will deliver:

- A functioning, launch-ready website with core pages and lead capture flows
- AI-enabled interactive features (chat/assistant and/or qualification flows)
- Automated lead routing and follow-up workflows integrated with CRM/email tooling
- Tracking/analytics configured for lead sources and key conversion events
- Company literature assets (PDF brochure/sales sheet and/or pitch deck starter)

How We Work (Important)

- We value measurable progress and clear milestones.
- You will collaborate with our founder/team to confirm requirements and iterate quickly.
- You should be comfortable documenting decisions and maintaining handover notes.

Application Instructions

Please submit:

- Your CV/Resume
- Links to 2–4 relevant projects (especially website builds and AI/automation integrations)

Pay: $25.00-$53.12 per hour

Benefits:

- On-site parking

Work Location: In person

📌 Web Design/Marketing Expert (Canada)
🏢 Proco Machinery
📍 Canada