Director, Marketing Operations

Location: Ontario [Remote]

Companies: Moffatt Roofing Ltd. & Maguire Metals

About Us

Moffatt Roofing and Maguire Metals are two well-established Ontario companies with a reputation for quality workmanship, exceptional customer service, and continuous growth. As we continue to invest in our brands, technology, and marketing, we're looking for a hands-on marketing leader who can help drive the next stage of our growth.

About the Role

We're looking for a Marketing Operations Director who thrives wearing multiple hats.

This isn't a role where you'll simply manage agencies or oversee projects from a distance. We're looking for someone who enjoys rolling up their sleeves and executing. You'll own everything from paid advertising and SEO to website management, branding, analytics, AI initiatives, and creative direction.

This role is ideal for someone who enjoys solving problems, building systems, trying new technology, and seeing measurable business results.

What You'll DoPerformance Marketing

- Own our paid lead generation strategy and branding strategy across Google Ads and Meta
- Build, optimize, and scale high-performing search campaigns in competitive markets
- Improve lead quality, conversion rates, CPL, and ROAS
- Experience with LinkedIn, TikTok, Reddit, or other paid social platforms is considered an asset

Website & SEO

- Manage and improve our websites across platforms such as WordPress, Wix, Webflow, Shopify, or similar CMS platforms
- Build landing pages and campaign pages
- Develop and execute our SEO strategy, including technical SEO, local SEO, and content optimization
- Improve conversion rates through ongoing website optimization

Analytics & Reporting

- Track campaign performance using GA4, Google Tag Manager, Google Search Console, Amplitude, or similar platforms
- Build dashboards using Looker Studio or equivalent reporting tools
- Turn data into actionable insights and recommendations

Brand & Creative





- Help shape and maintain both company brands
- Direct creative projects with designers, photographers, videographers, printers, and external partners
- Oversee creative across digital and traditional marketing channels
- Ensure all marketing materials maintain a consistent, professional brand

Organic Social Media

- Develop and execute an organic social media strategy
- Create content calendars and coordinate content production
- Grow audience engagement and brand awareness

Traditional Marketing

Coordinate and oversee initiatives including:

- Vehicle wraps
- Yard signs
- Construction site signage
- Billboards
- Trade shows
- Direct mail
- Sales collateral
- Promotional merchandise
- Radio and print advertising

AI & Marketing Operations

Help lead the company's AI strategy by identifying tools that improve marketing performance and business operations.

This includes exploring technologies such as:

- AI-powered content creation
- Marketing automation
- Workflow automation
- CRM improvements
- AI-assisted website development
- Rapid application development platforms such as Lovable
- Process automation across multiple departments

Project Management

- Manage multiple marketing initiatives simultaneously
- Coordinate agencies, freelancers, and vendors
- Keep projects on schedule and within budget
- Experience with Asana, Monday.com, ClickUp, Jira, Trello, or similar project management platforms is preferred

What We're Looking For

We're looking for someone who is naturally curious, highly organized, and doesn't wait to be told what to do.

Our ideal candidate:





- Is a self-starter who takes ownership
- Enjoys both strategy and hands-on execution
- Loves solving problems and finding better ways to work
- Is comfortable managing multiple priorities
- Makes decisions based on data
- Has strong communication and project management skills
- Embraces new technology and AI
- Has exceptional attention to detail
- Works well independently while collaborating across the organization

Qualifications

We're more interested in finding the right person than checking every box, but ideally you'll have:

- 5+ years of progressive marketing experience
- Proven experience managing Google Ads lead generation campaigns
- Strong Meta advertising experience
- A solid understanding of SEO best practices
- Experience managing websites and CMS platforms
- Experience using Google Analytics (GA4) and marketing analytics tools
- Experience building dashboards in Looker Studio is an asset
- Robust creative direction and branding experience
- Experience managing marketing vendors and agencies
- Familiarity with AI tools and automation platforms
- Experience in construction, manufacturing, home services, or B2B marketing is considered an asset

Why Join Moffatt?

This is an opportunity to build something meaningful.

You'll have the freedom to test new ideas, implement new technology, shape two growing brands, and make a measurable impact on the business. We believe marketing should drive real business results, and you'll have the support and autonomy to do exactly that.

If you're looking for a role where you can wear many hats, continuously learn, embrace AI, and directly influence the growth of two successful companies, we'd love to hear from you.

Pay: $120,000.00-$160,000.00 per year

Benefits:

- Company events
- Dental care
- Flexible schedule
- Paid time off
- Profit sharing
- Work from home

Work Location: Hybrid remote in Cobourg, ON

📌 Director, Marketing Operations (Canada)
🏢 Moffatt Bros Roofing
📍 Canada