CRM Performance and Optimization Strategist

Hybrid work model – 4 days/week in the office

Permanent Position

We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.

OUR MISSION

Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.

YOUR MISSION

As a CRM Performance and Optimization Strategist, you will be responsible for driving measurable business impact through crm programs, with a strong focus on performance, testing, and continuous optimization.

You will own the performance loop end-to-end - from campaign strategy and segmentation to testing frameworks, reporting, and optimization recommendations - to maximize revenue, engagement, and customer lifetime value.

Working closely with marketing, sales, and content teams, you will ensure that crm initiatives are data-driven, customer-centric, and continuously improving against clear kpis.

You will be known for:

Performance ownership & strategy:

- Acting as the crm performance lead for assigned shows, business units and brand campaigns.
- Translating business objectives into explicit crm kpis, targets, and measurable plans
- Developing and evolving crm strategies that drive revenue, retention, and engagement
- Identifying opportunities across the customer lifecycle to improve conversion and loyalty

Testing & optimization:

- Designing and executing structured testing roadmaps (a/b, multivariate, segmentation tests)




- Establishing a test-and-learn culture, prioritizing experiments with the highest potential impact
- Continuously optimizing campaigns based on data insights, performance trends, and learnings
- Partnering with content teams to ensure testing frameworks are effectively implemented

Segmentation & campaign performance:

- Defining and evolving audience segmentation strategies to maximize relevance and ROI
- Leading the development and execution of targeted crm campaigns (primarily email)
- Ensuring campaigns are aligned to customer lifecycle stages and business priorities

Measurement, reporting & insights:

- Owning campaign performance reporting, including dashboards, post-mortems, and executive summaries
- Measuring and communicating roi, incremental impact, and key performance drivers
- Turning data into actionable insights and clear recommendations for stakeholders
- Providing ongoing visibility into performance trends and optimization opportunities

Cross-functional collaboration:

- Acting as a key crm partner to marketing, sales, and digital teams
- Ensuring alignment between crm initiatives and broader commercial and brand strategies
- Collaborating with internal and external partners (including agencies when relevant) to support execution

We would like to meet you if you have:

- 5+ years of experience in crm,



lifecycle marketing, or performance-driven marketing
- Strong expertise in email marketing, customer data, and segmentation strategies
- Proven experience in a/b testing, experimentation frameworks, and performance optimization
- Solid analytical skills with the ability to translate data into actionable insights and strategies
- Experience measuring and communicating roi and campaign effectiveness
- Familiarity with crm platforms (e.g., salesforce) and reporting tools

- Ability to manage multiple projects and stakeholders in a rapid-paced environment
- Strong written and verbal communication skills in english and french

Create with us

Our employer proposition stands out. Here's an overview:

- A collaborative work environment with an in-office presence of four days per week, designed to support teamwork, learning and delivery: with flexibility in how we organize our work.
- Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions;
- Group insurance, retirement savings and other benefits that we'll be happy to introduce to you;
- A culture focused on the development of equitable practices and rallying events.

As a proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origin, religion, gender, gender identity, sexual orientation and neurodiversity. Neutral and inclusive language is now preferred for job postings.

Throughout the recruitment process, accommodation is provided for candidates who require it.

📌 CRM Performance and Optimization Strategist (Canada)
🏢 Cirque du Soleil
📍 Canada