About Appficiency & SnapOn Software

Appficiency is a leading NetSuite-focused qualified services and technology firm operating across a global footprint. Our product division, SnapOn Software, develops automation and AI-enabled solutions that extend and enhance the Microsoft, NetSuite and Salesforce ecosystems.

As we scale our product portfolio, we are seeking a strategic product leader to define the next phase of innovation, commercial growth, and platform expansion.

The Opportunity

This is a high-impact, executive-facing leadership role with a clear mandate: lead product strategy, innovation, and commercial growth for SnapOn Software.

This role is designed for a leader who can operate at both strategic and operational altitudes—setting vision while driving execution in a scaling environment.

What You’ll Do

Product Strategy, Innovation & Growth

- Define and operationalize a clear product vision and multi-year roadmap aligned to company growth objectives
- Identify and validate new market opportunities, leading product development from ideation through commercialization
- Own and drive software revenue growth, partnering closely with Sales and Marketing to deliver against targets
- Establish a customer-centric product discovery framework, grounded in user insights and market intelligence
- Build, lead, and scale a high-performing product organization (Product Management, Design, and Engineering alignment)
- Implement performance metrics (KPIs/OKRs) to enable data-driven product decisions and accountability
- Maintain a hands-on, curious approach to new technology, regularly experimenting, prototyping, and stress-testing new capabilities to assess real-world product applicability
- Champion the integration of AI, automation, and emerging technologies across the product suite




- Expand and strengthen strategic partnerships within the Microsoft, NetSuite/Oracle, and Salesforce ecosystems
- Proven leadership across software development, product delivery, and innovation
- Hands-on technical credibility

- Operational discipline and people leadership

What You’ll Bring

- 8+ years of progressive experience in Product Management, including 3+ years in a senior leadership capacity
- Demonstrated success in building and scaling B2B SaaS products with measurable commercial impact
- Strong understanding of product commercialization and revenue ownership
- Technical fluency across APIs, integrations, and cloud-based architectures
- Proven ability to lead cross-functional teams and influence at the executive level
- Strategic mindset with the ability to drive execution in ambiguous, fast-scaling environments
- Genuine curiosity for emerging and bleeding-edge technology, you follow the frontier, not the crowd
- Ability to manage budget, partner with Sales, and drive product pipeline through established GTM teams
- Strong product generation and commercialization mindset

Differentiators

- Experience within the Microsoft, Salesforces and or NetSuite/Oracle ecosystem
- Exposure to AI/ML-driven products or automation platforms
- Background in professional services or hybrid SaaS/services business models is a plus
- Experience scaling product organizations from early-stage to growth-stage
- Advanced business or technical education (MBA, MSc, etc.)

What Success Looks Like

- Early wins in product clarity, roadmap, and execution cadence
- Launch of new or enhanced product capabilities within the first 6 months
- Clear traction in customer adoption and revenue growth
- A scalable product foundation positioned for long-term expansion

📌 Manager Product Innovation (Canada)
🏢 Appficiency
📍 Canada