Key Responsibilities:

- Develop and execute comprehensive social media and digital marketing strategies to enhance brand awareness and engagement.
- Lead campaigns and product launches in collaboration with the team, to conceptualize, develop from ideation to rollout, and optimization.
- Manage and optimize company pages across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Analyze and adapt KPI’s to reach maximum engagement, sentiment share of voice, and pivot in real time as needed to optimize strategy.
- Collaborate with creative content writer(s) to ensure brand-aligned messaging across channels, while providing strategic guidance rather than directly authoring copy for publishing content tailored to target audiences.
- Monitor trends, analyze performance metrics, and adjust strategies accordingly.




- Collaborate with cross-functional teams to align digital initiatives with business goals.
- In collaboration with the Director, manage paid advertising campaigns, SEO strategies, and influencer partnerships.
- Ensure brand consistency and maintain a robust online reputation.
- Stay updated on emerging digital trends and technologies to drive innovation.

Experience

Required

- 5 - 8 years: Excellent communication, leadership, and project management skills. Ability to develop creative and data-driven strategies. Experience in paid advertising, SEO, and influencer marketing.

📌 Social Media and Digital Specialist (Canada)
🏢 RamSoft
📍 Canada