Key Responsibilities

Lead Generation & Inbound Qualification

- Collaborate with EAP resellers to identify co-selling opportunities and support their employer-facing teams across the Americas.

- Identify and engage employer clients across the Americas, building a strong outbound pipeline through calls, emails, social selling, and networking

- Qualify inbound opportunities from EAP reseller partners and manage discovery calls or full-cycle follow-up in English and French/Spanish where required

- Navigate regional healthcare variations and employer benefits landscapes across geographies

- Utilize CRM systems to track all prospect interactions and maintain accurate pipeline data

Sales Support & Collaboration

- Provide product knowledge, training materials, sales enablement decks, and resources to partners in English (and French/Spanish where required)

- Develop and maintain sales materials for employer prospects and reseller partners, ensuring market accessibility across the Americas (including bilingual English/French/Spanish materials)

- Collaborate with Marketing to optimize lead generation campaigns and messaging across markets

- Work closely with Vira Health Leadership & Reseller Account Executives to ensure smooth lead handoffs and deal progression

- Adapt sales approaches considering provincial healthcare differences and regulatory requirements

Performance & Reporting

- Meet or exceed targets for qualified opportunities, pipeline creation, and closed deals across territory

- Track activity metrics and pipeline in the CRM





- Participate in sales strategy discussions and contribute to best practices for market expansion

Key Requirements

- 3+ years of B2B sales experience, business development, or customer-facing experience

- Fluent English required; French or Spanish proficiency preferred

- Strong verbal and written communication skills in English (and French or Spanish where applicable)

- Understanding of nuances of employer benefits landscapes across the Americas, group insurance, and provincial healthcare variations

- Highly organised, data-driven, and proficient in CRM tools

- Self-motivated with excellent time management and organizational skills

- Comfortable with cold calling and prospecting activities

What advantages can I expect at Vira?

- A commitment to adapting how we work to fit a variety of new and existing needs; we are remote first so flexibility is really important to us

- 15 days vacation plus provincial statutory holidays (increasing with tenure)

- Extended health benefits including paramedical services, mental health support, and telemedicine

- Your choice of tech equipment - whatever you need to get the job done

- Enrollment in employer-matched RRSP program

- An environment where your personal development is really important

- CAD $250 to set up your home office if working remotely

- Professional development budget including language training (French courses for anglophone employees)

- Flexible working hours to accommodate time zone differences across North America

Compensation Range: $80K - $100K

📌 North America Sales Lead (Canada)
🏢 Vira Health
📍 Canada