Job Description

The Guest Retention & Engagement team oversees email, website, mobile app and other owned channel content marketing for West Jet. This role is the electronic messaging voice of West Jet. It represents our brand in millions of direct interactions with guests.
These interactions can include promotional offers and information about upcoming travels or Rewards membership. This is a specialized role requiring a combination of marketing and technical skills, and a strong background in creating digital marketing experiences.

This role requires analytical skills to evaluate campaign performance and to develop testing strategies to continuously optimize performance across the owned channels. The Channel Strategist role includes the opportunity to join a robust team of passionate West Jetters within the Marketing team.

Responsibilities

- Creation and execution of email and multi-channel communication programs via Marketing Automation technology including setup of campaigns in tools, QA/testing, execution and reporting
- Analysis of current communications (marketing and transactional) and provision of recommendations for improvement
- Engage with support teams and agencies to develop any new templates or concepts required
- Troubleshoot technical issues related to HTML templates, list segmentation, workflow configuration and other aspects of digital communication executions
- Review deliverability performance for communication systems and work with appropriate teams or partners to optimize
- Stay up to date on and recommend marketing channel best practices for strategy, design and testing of digital campaigns including email, online display, social and push notifications
- Support areas across West Jet in the development and execution of ad hoc emails (e.g., Guest Relations, Guest Experience, Rewards)
- Earn the confidence of key stakeholders through demonstrated success and strong relationships, becoming a trusted business partner
- Learn continuously and help team members and stakeholders learn too





Qualifications & Experience

- Education: Marketing or Communications is an asset
- Experience: 2–4 years of marketing in a role focused on email or digital channel marketing
- Technical skills: Experience with an Email Service Provider, Marketing Automation system (preferably Adobe Campaign, Oracle Responsys or Salesforce Exact Target), and a digital analytics platform (preferably Adobe Analytics). Ability to write technical requirements and liaise with IT and support teams during development and UAT
- Marketing skills: Experience in digital marketing including email, website, display, push messaging and in-app messaging. Strong understanding of database concepts and segmentation. Ability to identify audience segments and opportunities; knowledge of email deliverability best practices
- Business acumen: Excellent communication and interpersonal skills with the ability to manage multiple projects, meet deadlines and work under pressure. Ability to work independently as well as part of a team. Proactive, energetic with an inquiring mind and the ability to work under tight deadlines
- Fun: We pride ourselves on a fun and friendly customer focus. We take our jobs seriously, but not ourselves

Benefits

- A fun and friendly culture with colleagues who work together to win
- Travel privileges for you and your family, effective from your start date
- Savings and benefits programs that are adaptable to meet your needs

Our safety promise

Safety and security are a core value at West Jet. All roles identified as safety-sensitive are required to pass a pre-employment alcohol and drug test per West Jet policy.

Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique and welcome diverse skills, experiences and backgrounds. West Jet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at [email protected] .

For more information about West Jet, please visit westjet.com/aboutus.

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📌 Email Channel Strategist - 12 Month Term (Calgary)
🏢 Westjet-Airline
📍 Calgary