National Director of Business Development

Location: Winnipeg, MB. Role: Full‑time hybrid, reporting to the Vice President, National Indigenous Solutions.

Job Overview

Lead the growth of the National Practice and strengthen our presence nationally, driving strategic partnerships, sales and growth opportunities within the Indigenous and broader markets.

Responsibilities

- Originate and develop pipelines
- Originate and uncover new strategic partnerships, client opportunities, and growth possibilities
- Complete and/or facilitate in-depth RFPs for private and/or public sector opportunities
- Identify sales opportunities by prospecting, networking, and mentoring consultants to build a sales pipeline
- Locate, consider, and engage with sources of lead generation for the sales team
- Be the lead point of contact for third‑party broker relationships
- Develop standardized training modules supporting business development
- Sales Leadership, Strategy and Execution:
- Locate, interview, and hire sales team members
- Onboard, train, and bring new hires to proficiency in the sales process
- Be accountable for growing sales nationally, within industry/sector, or product group
- Oversee the development and success of a team of 4–6 Business Development Consultants
- Business Planning & Strategy Development:
- Be responsible for meeting annual business development goals
- Create sales strategies aligned to sector and geography of individual sales consultants
- Manage the end‑to‑end sales cycle of group insurance, retirement, administration, wellness, HR services and/or related products
- Develop strategies for new or emerging channels of growth potential
- Create a formal, annual sales plan




- Establish the value proposition and understand the go‑to‑market strategies within the existing suite of products and services
- Ensure prospective client needs and requirements are fully understood and represented in the design of RFP and finalist presentations
- Develop pricing strategies and track competitive market costs
- Identify the client’s strategic needs, Total Rewards strategy, insurance risk philosophy, and recommend appropriate plan design
- Present, coordinate, and review all proposals and finalist materials
- Work in close collaboration with the National Indigenous Solutions Leadership team
- Support the lead consultant with interactions and communications with prospective clients
- Maintain positive relationships with other departments and client decision makers
- Ensure all sales data is tracked accurately using CRM
- Support on‑site presentations to clients and prospective clients
- Ensure customer service commitments align with National Best Practices
- Project a respectful, positive, professional image at all times
- Establish clear sales goals, targets, and budgets for Sales Consultants and ensure alignment to approved sales plans
- People Leadership & Team Development:
- Collect, monitor, and analyze sales performance data including pipeline health, forecasting accuracy, and KPIs
- Implement and maintain sales processes, systems, and tools for sales planning and forecasting
- Monitor client, market,



and competitive trends to identify growth opportunities and risks
- Collaborate with service, finance, and leadership teams to ensure smooth client transitions
- Ensure all customer‑facing materials meet People Corporation branding and compliance standards
- Partner with Finance and Leadership on timely, accurate reporting
- Provide day‑to‑day people leadership including coaching and performance management
- Lead selection, onboarding, training, and development of sales team members
- Promote a culture aligned with People Corporation values and a respectful workplace
- Contribute to broader regional or national sales strategy initiatives

Qualifications

- Willingness to travel, including overnight stays
- LLQP required (active or reinstated within 90 days if lapsed)
- 5–10 years of proven sales experience with demonstrated success leading or mentoring sales teams
- Strong command of the full sales cycle for Group Perks and Group Retirement Services; experience is a strong asset
- Experience working with Indigenous communities and organizations is a valued asset

Compensation & Benefits

Base salary: $120,000 – $150,000 annually. Variable compensation such as annual bonus and commission may be additional. The role also offers a comprehensive group benefits plan and a generous retirement savings plan.

EEO Statement

People Corporation is committed to providing an inclusive, accessible environment where all employees and clients feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.

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📌 National Director, Business Development (Winnipeg)
🏢 869 Indigenous Shared
📍 Winnipeg