If your proudest "growth" win is an impressions chart or an MQL number, please don't apply for this one. I'm hiring the opposite of that role.

We're Expertise (expertise.Ai), backed by $5M+, building Expertise Assist — an AI teammate that actually does GTM work. Research, prospecting, CRM hygiene, follow-up prep.

It doesn't answer questions. It does the job.

- Find ICP turns a saved customer profile into ~10 verified, Apollo-backed contacts.
- Diagnose CRM audits your Salesforce/HubSpot and writes back the fixes (behind approval).

We need a Growth Marketer, Self-Serve / PLG to own our self-serve funnel end to end: acquisition activation conversion expansion.

$160K-$190K · In Person

Senior, hands-on IC on a 1-2 person team. Not a brand hire. Not a VP.

Here's the actual job:





Our "aha" is instrumented and specific — onboarding completes the first time someone runs a real skill, like Find ICP or Diagnose CRM. The day someone watches the agent finish their work, they get it.

Widening that first-run funnel is your #1 problem to solve.

The motion is team-adoption-first PLG. No seat paywall — $50/mo for unlimited members + 5,000 shared credits. A team agent workspace, not "AI chat seats."

What I'm looking for:

- 3+ yrs PLG/self-serve growth, owning a funnel (not a channel)
- Experiments that ship weekly, not decks — and you read your own results (light SQL)
- Non-negotiable: you've marketed a technical/AI product to revenue teams before

If "MQLs" is your north star, we'll both be unhappy.

#J-18808-Ljbffr

📌 Senior Growth Marketer (Toronto)
🏢 Socket.dev
📍 Toronto