At PwC, we solve complex business challenges and deliver growth through strategic alliances. Within the EMEA Alliances Impact Center, we work with leading technology partners to bring differentiated, market-relevant solutions to clients. Adobe is a key strategic alliance, helping PwC deliver transformative customer, marketing and digital experience solutions across the region.

What Your Days Will Look Like

Leading Go-To-Market Strategy

Design, execute, and manage the Adobe alliance strategy and business plan, with a strong focus on market penetration and revenue growth

Partner with sales and delivery teams to generate qualified pipeline, increase deal flow, and accelerate sales cycles

Collaborate with Adobe and internal leadership to identify and develop high-impact joint solutions aligned to firm and Adobe strategic priorities

Clearly articulate the Adobe value proposition internally and externally, aligning opportunities with Adobe capabilities

Build and maintain senior relationships within Adobe (e.g. Alliance leadership, sales leaders, C-suite stakeholders) as a strategic point of contact

Identify new areas of collaboration between Adobe and the firm to expand the alliance footprint

Work cross-sector and cross-service to embed Adobe-led propositions into broader transformation programmes

Act as a strategic advisor on Adobe capabilities and opportunities to firm leadership

Lead annual and ongoing joint planning sessions with Adobe to ensure alignment and drive growth

Ensure required Adobe partner accreditations and certifications are achieved and maintained

Proactively influence internal prioritisation of Adobe opportunities to ensure appropriate focus and investment

Driving Revenue Growth

Own accountability for material year-on-year growth in Adobe-related pipeline and revenue





Identify and progress "sell-with" opportunities jointly with Adobe across target accounts

Lead commercial aspects of the Adobe partnership, including funding programmes, referrals, and joint investments

Align target clients and strategic opportunities with Adobe account teams

Define and execute winning strategies for priority deals

Engage Adobe subject matter experts where needed to strengthen propositions and support deal qualification

Drive demand generation activities in collaboration with Adobe and internal teams

Work closely with client teams to qualify, shape, and scope opportunities, contributing to solution development

Support forecasting and pipeline tracking across Adobe-related opportunities

Provide direction to sales teams to align with Adobe strategy across key accounts

Lead and support joint marketing campaigns to differentiate offerings and generate incremental revenue

Provide market insights and client intelligence through the lens of Adobe capabilities

Engage directly with clients alongside account teams to shape and progress opportunities

Support and participate in client presentations ("orals") and key deal discussions

Advise on proposal development, Statements of Work, and commercial structuring

Identify and develop client success stories, case studies, and reference materials

Operational Leadership & Governance





Oversee execution of the Adobe alliance plan across the firm

Track and communicate progress against objectives, addressing risks and driving corrective actions where needed

Actively identify underperformance risks and intervene early to protect revenue outcomes

Own and maintain the Adobe relationship map across stakeholders

Ensure compliance with all alliance governance and contractual requirements

Oversee reporting on key performance metrics (pipeline, revenue, win rates, funding utilisation)

Manage the Adobe alliance budget, ensuring effective and strategic allocation of resources

Ensure appropriate commercial agreements and contracts are in place with Adobe

This Role Is For You If Proven, personal sales leadership track record within the Adobe ecosystem, across Adobe Enterprise Digital Marketing Solutions

Solid communication and leadership abilities

Experience in complex, matrixed organisations and stakeholder management

Motivational skills and adaptability

Commercial acumen and risk awareness

Influencing, negotiating, and facilitation skills

Awareness of emerging industry trends and curiosity

Comfortable operating at Csuite level, challenging both internal leaders and Adobe counterparts to unlock growth

Thrives in ambiguity and is energised by building momentum where none exists

What You’ll Receive From Us No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions.

We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.

📌 Adobe Alliance Sales Director (London)
🏢 PwC UK
📍 London