What the Role Does

Turn checkout insights into better customer journeys that improve conversion, user experience, and revenue.As a Checkout Specialist, you will plan, build, launch, and analyze experiments across LawDepot’s checkout funnel. You will drive improvements to the customer experience by testing new ideas, managing a growing backlog of opportunities, and adapting quickly as team priorities change.This is a great opportunity for a versatile, hands-on generalist who enjoys working in a fast, iterative, hypothesis-driven environment. You will use data, customer insights, competitive research, and conversion best practices to develop experiments that improve the customer journey while supporting team and business goals.This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.

What You’ll Do

- Own checkout experiments end to end, from hypothesis and planning through build, launch, and analysis

- Create and implement content and layout experiments across selection, payment, and receipt pages, along with transactional emails

- Write clear, conversion-oriented copy that supports customer decision-making and aligns with team goals

- Utilize A/B testing to optimize presentation changes and improve the checkout experience

- Use experiment results, funnel data, customer segmentation, user research, and competitive research to form well-supported hypotheses

- Build production-ready assets for checkout pages

- Create specifications and Figma wireframes for larger launches across products and markets

- Evaluate experiment performance against goals and make evidence-based recommendations

- Manage experiment launches, updates, and takedowns through our internal content management system (CMS)

- Collaborate with Development, Product, UX Design, and Analysis teams to deliver successful project launches

- Structure content and page layouts to support localization and responsive experiences across devices





- Keep backlog statuses up to date and support reliable sprint planning, cycle-time tracking, and team visibility

- Work in short cycles, adjusting priorities as team and business needs evolve

The Essentials

- Post-secondary education in Business, Marketing, Communications, Consumer Psychology, or a related field

- Strong conversion-oriented writing skills, with the ability to write copy that supports measurable outcomes

- Experience taking digital experiments from planning through launch and results analysis

- Understanding of consumer psychology, online marketing, and conversion optimization

- Strong ability to learn new content management system tools, quickly and independently

- Working knowledge of HTML and CSS to build, adjust, and iterate on visual experiments and responsive layouts

- Practical Figma skills for creating clear wireframes, variants, and implementation-ready specifications

- Awareness of localization and device considerations when designing content and layouts

- Ability to interpret experiment results, funnel data, and usage patterns with sound judgment

- Strong organizational skills and attention to detail, with the ability to maintain clear and current project documentation

- Collaborative communication style, with the ability to work effectively with cross-functional teams

The Nice to Haves

- Ability to utilize AI tools to support drafting, ideation, analysis, prototyping, and workflow efficiency

- Experience using A/B testing or experimentation platforms, and reviewing performance reports

- Prior SaaS, eCommerce, subscription, or freemium monetization experience

- Background in technical writing, UX writing, or content design,



with the ability to make complex information clear, useful, and customer-friendly

- Knowledge of conversion rate optimization (CRO) best practices and content optimization strategies

Why You Should Join the LawDepot Team

- Excellent total compensation package

- Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account

- Great work life balance (37.5 hour work weeks, versatile schedules, ability to bank hours)

- Three weeks paid vacation, plus bonus personal days

- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets

- Company share plan

- Free catered lunches for the entire office

- Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)

- Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth

- Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)

- Free and easily accessible parking

Who We Are

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions.

With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence. Apply today and become a part of our exciting journey!

Who We Are: How to Apply

Apply for this job here or submit your application through our Careers page at https://www.lawdepot.ca/career.

📌 Checkout Specialist (Edmonton)
🏢 Doist
📍 Edmonton