We are seeking a highly skilled and strategic Communications Lead to join our client’s team. In this role, you will lead the planning and delivery of broker communications across the organization. Working closely with Marketing, Broker Distribution, Underwriting, Customer Experience, and Change &

- Transformation teams, you will create timely, relevant, and data-driven communications that strengthen broker relationships and support business priorities. The ideal candidate will bring strong strategic communications experience, excellent executive stakeholder management skills, and a customer-focused mindset to enhance broker engagement, translate complex business initiatives into clear content, and continuously improve communication effectiveness in a fast-paced environment. This is a 12-month contract role that requires working onsite 3 days per week in Markham, ON. As the Broker Communications Lead, you will sit on the Marketing team and act as the subject matter expert and strategic lead for the broker channel. While day-to-day business-as-usual communications are handled by a dedicated specialist, you will take ownership of major strategic projects, urgent executive communications, and complex business transformations that directly impact brokers. You will manage end-to-end communication strategies, navigate high-stakes environments with calm and efficiency, and collaborate directly with senior leadership and cross-functional partners to drive engagement and maintain operational excellence. Responsibilities

Communications Strategy &

- Execution Lead the development and execution of broker communication strategies, campaigns, and programs aligned to strategic business priorities and major transformation projects. Create compelling, broker-focused content and translate complex topics and business information into clear, actionable, and digestible messaging. Oversee key communication channels (including email programs and newsletters)



and manage the overarching broker communications calendar to ensure effective planning and coordination. Maintain a high sense of urgency to rapidly produce and execute high-priority or urgent communications from executive leadership. Monitor channel performance, analyze engagement results, and share insights, recommendations, and outcomes with leadership and key stakeholders.

Stakeholder

Management &

- Engagement Build and influence key relationships across senior leadership, Marketing, Broker Distribution, Underwriting, Customer Experience, and Business Development teams. Act as the primary liaison between Marketing and Broker Distribution to ensure total alignment on messaging, priorities, and campaign support. Leverage broker feedback, surveys, research, and engagement data to inform strategies and strengthen overall broker relationships.

Audience

Management &

- Technical Execution Manage audience segmentation, broker distribution lists, campaign targeting, and reporting. Partner with Digital Marketing and Marketing Operations to execute campaigns via Salesforce , directly handling audience list selection, formatting, and email delivery for high-impact or urgent communications. Support the evolution of segmentation strategies to deliver highly personalized broker communications. Maintain hyper-organized records and manage approval workflows (using tools such as RoboHead or similar platforms) to support annual audit and compliance requirements. Serve as a direct mentor and coach to the junior Broker Communications Specialist,



guiding their career development and ensuring high-quality execution on daily communications. Champion communication best practices and provide strategic counsel across all broker-facing initiatives.

Requirements 7+ years of experience in strategic communications, marketing communications, public relations, content strategy, or a related field. Proven experience developing and executing strategic communication programs for external audiences, ideally within insurance, financial services, or broker/distribution environments.

Senior Stakeholder Management: Demonstrated ability to build trust, influence decisions, and directly advise executive leadership and senior cross-functional teams.

Strategic Content Creation: Superior writing and editing skills with a proven track record of translating complex business concepts into simple, engaging messaging.

Email

Marketing &

- CRM Proficiency: Hands-on experience with email marketing, audience list management, and CRM platforms specifically Salesforce for email campaign execution. Exceptional organizational skills with experience operating in audited environments and managing formal approval workflows. Ability to prioritize multiple high-visibility projects simultaneously, work under tight deadlines, and maintain composure in a fast-paced environment. Post-secondary education in Communications, Marketing, Public Relations, Journalism, Business, or a related field.

Salesforce CRM: Experience with audience management, campaign delivery, reporting, and analytics within Salesforce is highly preferred .

Experience with enterprise tools such as Adobe Experience Manager (AEM), Adobe Campaign, or Adobe Marketing Cloud. Familiarity with project management and workflow/approval tools (e.g., RoboHead, Jira, Planner, Teams, SharePoint). Prior experience coaching, mentoring, or guiding junior team members. Note:

This posting is for existing and upcoming vacancies.

📌 Communications Management Lead (Markham)
🏢 Cella
📍 Markham