Talent Acquisition Specialist | Publicis Groupe Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis supports a range of D&I; actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program.

With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

The Search Strategist role is a key position focused on enhancing the organic search performance of Publicis clients through the effective implementation of SEO initiatives. We are seeking an individual who is deeply passionate about search and possesses a comprehensive understanding of its intersection with broader digital strategies and emerging trends.

Given the fundamental importance of a robust technical foundation in the realm of Search, the Search Strategist will assume responsibility for executing, refining, and maintaining technical SEO functions across client properties. In addition, they will play a pivotal role in the strategic planning and optimization of digital assets by offering valuable insights into SEO best practices and identifying content opportunities. Write and develop SEO content and metadata (title tags, meta descriptions, headings,



alt tags etc)

Monitor and evaluate search results and performance across major search channels and create reports to demonstrate findings.

Focus on data to improve site layout, functionality and conversions tied to business objectives and KPIs.

Conduct keyword research to provide clients with new content opportunity areas.

Translate SEO results to future opportunities & recommendations to elevate digital presence and visibility.

Communicate with your direct Manager and extended teams on project developments, timelines and results.

Ability to plan, manage and execute SEO projects.

Ability to work on multiple projects and clients, to meet targets and deadlines.

Someone who is curious by nature: critically thinking about the business and marketing implications of findings – how search can be used to inspire great creative, content and user experience.

Strategic, creative, curious, intelligent and hard-working.

Someone that is self-motivated, hard-working, excited by digital possibilities.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. Full time

📌 Digital Strategist (Full-Time) (Toronto)
🏢 Publicis
📍 Toronto