Lead the transformation of customer journeys at Kensington Tours as the Director of Customer Experience Optimization and Experimentation. Your expertise in data-driven strategies will enhance digital acquisitions and traveler engagement. This senior director role focuses on optimizing user experiences across multiple digital channels.

You will spearhead the experimentation strategy in collaboration with marketing and engineering teams. The ideal candidate has robust analytical skills, is comfortable with behavioral data analysis, and possesses extensive experience in conversion rate optimization. Key Responsibilities:

- Maintain the CX optimization and experimentation roadmap
- Design A/B and multivariate experiments across digital touchpoints




- Translate insights into strategic testing frameworks
- Create wireframes and prototypes using Figma
- Analyze traveler behavior through various analytics tools

Requirements:

- 8–10+ years in digital experimentation and CRO
- Minimum 5 years in a growth-focused role
- Proven success in high-traffic digital environments
- Proficiency in A/B testing and statistical analysis
- Strong experience with Figma and analytics platforms

Utilize your analytical and strategic skills to elevate the customer experience at Kensington Tours.

📌 Director of Customer Experience Optimization (Toronto)
🏢 Socket.dev
📍 Toronto