Lead CRM and member insights initiatives at Tru Cooperative Bank as a Director. This role demands expertise in Microsoft Dynamics 365 and a focus on enhancing member engagement through AI. In this leadership role, you will oversee the implementation of enterprise CRM strategies while ensuring alignment with organizational goals.

Your background in digital product management, particularly within financial services, is crucial for advancing member acquisition and retention efforts. Drive continuous improvement through creative CRM capabilities and work cross-functionally to maintain a unified engagement platform. Key Responsibilities:

- Lead CRM, contact centre, and member insights teams
- Operationalize Dynamics 365 for enhanced member experiences




- Develop AI-enabled engagement programs and strategies
- Build unified voice and digital engagement channels
- Establish governance frameworks for robust data integrity Requirements:
- Bachelor’s Degree in IT or related field required
- 8+ years in CRM and platform leadership roles
- Experience with omnichannel environments essential
- Proven track record in financial services or fintech
- Strong skills in project management and communication Drive transformative CRM initiatives to enhance member satisfaction and operational effectiveness at Tru Cooperative Bank.

📌 Director of CRM Strategy at Tru Cooperative Bank (Langley)
🏢 Jobtailor
📍 Langley