Transform client journeys as the Director of Lifecycle Strategy and CRM at RBCx in Toronto. This leadership role focuses on optimizing communication strategies through email, SMS, and digital channels. You will leverage your 8-12+ years of CRM and digital marketing expertise to oversee a skilled team of approximately 12 specialists.

Your primary responsibilities include developing lifecycle strategies, enabling effective audience targeting, and ensuring effective collaboration with marketing and product teams. Key Responsibilities:

- Shape and optimize client communication journeys across channels
- Lead hypothesis-driven A/B testing for performance improvements
- Establish audience segmentation for tailored messaging strategies




- Guide technology roadmap development to meet future needs
- Mentor a high-performing team with transparent expectations Requirements:
- 8-12+ years in lifecycle or digital marketing leadership roles
- Experience with CRM and marketing automation platforms
- Strong stakeholder management and communication skills
- Genuine technical fluency for collaborative engagement
- Proven experience in data-driven strategy implementation Drive RBCx's client engagement vision while leading a dynamic team in Toronto.

📌 Director of Lifecycle Strategy and CRM (Toronto)
🏢 RBCx
📍 Toronto