Elevate your career with WPP as Director of Performance Strategy - Commerce. Lead cutting-edge performance media strategies that drive growth across retail media and eCommerce channels. In this impactful role at WPP Media, you will guide commerce-focused performance media strategies aimed at measurable business outcomes.

Collaborating with Planning, Analytics, and Activation teams, you will develop data-driven strategies while ensuring that media investments align with client objectives. Your work will enhance performance across key platforms like Amazon, Walmart, and Instacart. Key Responsibilities:

- Lead development of commerce performance media strategies
- Establish measurement frameworks for campaign optimization
- Partner with Planning teams for full-funnel media goals




- Identify creative approaches in retail and social commerce
- Develop audience targeting strategies using first-party data Requirements:
- Proven experience in performance marketing and eCommerce
- Strong analytical and strategic thinking skills
- Excellent communication and stakeholder management abilities
- Familiarity with Amazon, Walmart, and Instacart platforms
- Experience managing cross-functional teams effectively Make a significant impact by leading performance media strategies that drive growth for WPP's esteemed clients.

📌 Director of Performance Strategy at WPP (Montreal)
🏢 WPP
📍 Montreal