Performance Marketing Lead (Paid & Lifecycle) Full-time, permanent Primarily remote (GTA-based) with occasional in-person days at our Burlington studio Kōv Essentials is looking for a Performance Marketing Manager to own paid acquisition and lifecycle marketing, with clear accountability to revenue, efficiency, and retention. You’ll translate creative and brand strategy into high-performing campaigns, manage in-account execution across Meta and Klaviyo, and drive measurable improvements to CAC, conversion, and LTV. Translate creative direction into transparent go-to-market plans across email and paid Lead post-launch performance reviews and document learnings for future campaigns Own email marketing strategy including campaigns and automated flows Optimize segmentation, cadence, creative testing, and deliverability Own in-account paid media execution across Meta, with direct responsibility for budget management, creative testing, audience strategy,



and performance efficiency Ensure high-performing organic and brand content is leveraged effectively in paid and lifecycle channels Monitor performance across channels and recommend optimizations based on data Own performance reporting across paid and lifecycle channels, including revenue attribution, CAC, MER, and lifecycle contribution Build and refine reporting dashboards and performance frameworks Establish repeatable processes for campaign execution, testing, and optimization Improve marketing systems and documentation to increase speed, consistency, and clarity 3-5 years experience in growth, lifecycle, or performance marketing for a consumer brand (beauty, fashion, or lifestyle preferred) Hands‑on experience managing Klaviyo (campaigns, flows, segmentation) and in‑account Meta Ads execution Skilled in project management, analytics, and creative briefing

📌 Director, Platform Leader (Marketing Technologies) (Toronto)
🏢 Kōv Essentials
📍 Toronto