Step into an impactful Digital Marketing Specialist role at Optima Living located in Edmonton, Alberta. This position is essential for enhancing marketing efforts focused on senior living communities. As a creative and analytical skilled, you will support marketing campaigns aimed at driving brand awareness and increasing resident occupancy.

The role demands excellent writing skills and a strong grasp of SEO and social media strategies. Reporting to the Digital Growth Marketing Manager, you will be integral in elevating Optima Living's digital presence across various platforms. Key Responsibilities:

- Plan, implement, and monitor digital marketing campaigns
- Manage social media content and strategy execution
- Optimize SEO efforts for better online visibility




- Generate and analyze reports on campaign performance
- Facilitate community events and outreach initiatives Requirements:
- 3 to 5 years of related digital marketing experience
- Knowledge of SEO, email marketing, and social media
- Familiarity with Google Analytics and CMS platforms
- Strong writing and analytical skills
- Excellent organizational and project management capabilities Drive your digital marketing expertise forward with Optima Living, where you can create engaging experiences in senior care.

📌 Edmonton Digital Marketing Specialist Role
🏢 Optima Living
📍 Edmonton