Who you are

- 3+ years in field marketing or event marketing

- Experience executing marketing programs, including event logistics

- Comfortable working in a small, fast-moving team without heavy structure

- Strong organizational and vendor-management skills

- Familiarity with CRM and marketing automation tools

- Good communication skills and comfort working directly with sales

- Willingness to travel (typically 20–30%)

- Comfortable executing against a budget/strategy while contributing meaningful input

- Experience in aerospace, defense, or industrial technology

What the job involves

- The Field Marketing Manager leads field marketing execution, working closely with the Marketing Lead and sales to turn strategy into on-the-ground engagement

- This role owns Istari Digital’s presence at trade shows, conferences, and regional events, including the booth conversations, executive touches, and follow-up that turn engagement into pipeline

- You will execute the field marketing calendar, from trade shows and conferences to localized activations and account-based outreach, while contributing meaningful input on where investment should be prioritized

- While the Marketing Lead sets overall budget and strategy, your read on the field (which events matter, which accounts are engaged, what's resonating) directly shapes the all-up marketing plan
- The Marketing Lead owns marketing strategy, budget, and messaging across the business
- The Digital Marketing & Content Specialist owns content and digital campaign execution
- The Field Marketing Manager owns field and in-person execution, ensuring Istari Digital shows up prepared,



well-positioned, and ready to convert engagement into pipeline

- Together, these roles translate company strategy into consistent, coordinated go-to-market execution across every channel prospects encounter

- Program Planning & Execution:

- Provide input on quarterly field marketing plans and prioritization, drawing on direct knowledge of which accounts, events, and regions are showing the strongest engagement; execute the resulting programs from initial planning through completion

- Plan, run, and attend trade show and conference presence, including booth staffing, meeting scheduling with priority prospects and accounts, and lead capture setup so engagement translates into actionable follow-up

- Execute localized activations such as direct mail and gifting to target and ABM accounts, in-person event touches, and conference-adjacent placements designed to build visibility around the industry's highest-value gatherings

- Event Operations:
- Manage event logistics end-to-end, including timelines, deliverables, and on-site setup and teardown, ensuring every activation runs smoothly from initial planning through breakdown

- Order and manage event swag, signage, and collateral inventory,



keeping materials on-brand and in stock ahead of key events

- Manage event budget tracking and vendor invoicing within approved spend, maintaining a transparent record of where field investment is going

- Coordinate speaker and session logistics for conferences, including abstract submissions for speaking opportunities and scheduling coordination with internal subject matter experts and external event organizers

- Field & Sales Coordination:

- Adapt corporate campaigns and content for field relevance, ensuring company-level messaging lands with the specific audiences and personas engaged on the ground

- Log event leads into the CRM and coordinate with sales on timely follow-up

- Conduct post-event follow-up internally, including debriefs with sales to close the loop on lead quality, helping refine targeting and event selection going forward

- Reporting:
- Track and report on pipeline connected to field programs, sharing results with the Marketing Lead and sales team to maintain shared visibility into what field marketing is driving

- Share field intelligence and recommendations, including content gaps, competitive intelligence, and customer feedback gathered in the field, to help refine where future program investment should go

- Own field marketing execution across all regions at a high-growth technology company

- Work closely with a small, collaborative marketing team where your input shapes strategy

- Get broad exposure across events and account-based programs

- Join a high-trust, mission-driven team building transformative technology

📌 Field Marketing Manager (Canada)
🏢 Istari
📍 Canada