- Ecopia is hiring a Growth Marketer (individual contributor with less than 5 years of experience) to support a self-serve, product-led growth strategy targeting small and medium-sized businesses in architecture, engineering, construction, landscaping, and field services, while also supporting Ecopia’s traditional markets
- The role is approximately 75% growth-focused—including search engine optimization, paid acquisition, customer acquisition, and market positioning—and 25% traditional marketing, including content creation, case studies, trade shows, and brand initiatives
- The Growth Marketer will report to the Head of Product Growth. Success will be measured by self-serve customer sign-ups, product activations, and overall customer engagement

- Strategic Context:

- Ecopia has historically sold geospatial AI into enterprise and government. This role exists because we are opening a second front: a self-serve product for SMB operators who need high-quality geospatial data to enhance their day-to-day support and field operations. The bet:

- Different buyer. Owners and ops leaders at SMB AEC firms, landscaping businesses, and field-service companies — not GIS directors or procurement

- Different motion. Self-serve sign-up and activation, not enterprise sales cycles

- Different positioning. Ecopia is the data layer that makes SMB support and field operations sharper — better quotes and defensible service area maps

- This hire owns the top of that funnel and the narrative that gets the right SMB operators in the door

- Mission:

- Drive qualified sign-ups and activations to Ecopia’s self-serve product by owning organic discoverability (SEO + GEO), paid acquisition, and SMB-vertical positioning — while building a credible brand and content foundation for a new buyer segment

- Growth — 75%:

- AI search / GEO. Own Ecopia’s presence in ChatGPT, Perplexity, Claude, and Google AI Overviews for SMB vertical queries. Treat LLM citations as a primary acquisition channel, not an afterthought

- SEO. Build the keyword strategy, content briefs, and on-page foundation for SMB AEC, landscaping, and field-service queries (e.g. “aerial imagery for landscape estimating,” “property data for field service routing”).



On-page work includes vertical landing pages that lead with Ecopia’s product differentiation and the concrete value it delivers to each segment — not generic category copy

- Paid acquisition. Alongside agency support, optimize campaigns on Google, Meta, and X. Manage targeting, creative iteration, landing pages, and CAC in line with activation

- Product positioning.

Translate

Ecopia’s geospatial data into the language each SMB vertical actually uses. Iterate on landing pages, messaging, and creative by sub-segment

- Funnel & instrumentation. Wire HubSpot + paid platforms + product analytics so we can attribute sign-ups and activations back to source. Run experiments and report what’s working weekly

- Traditional marketing — 25%:

- Content engine. Blog cadence focused on the practical problems SMB operators solve with geospatial data

- Social proof. Testimonials and case studies from early self-serve customers — instrumented to convert, not vanity assets

- Trade shows. Partner with the broader Ecopia team to support both existing events on the calendar and net-new events worth attending in AEC/landscaping/field service. Run each as a lead-gen funnel — pre-show outreach, on-site capture, post-show activation

- Brand & general content. Establish a consistent voice that lands with SMB operators (down-to-earth, outcomes-focused) and away from enterprise/government tone

- Success Metrics:

- Primary, owned end-to-end:

- Self-serve sign-ups — weekly volume, by source

- Activations — sign-ups that reach the product’s defined “aha” moment. This is the north star

- Supporting:

- Organic traffic to SMB-vertical pages

- LLM citation share for target queries (ChatGPT, Perplexity, Google AI Overviews)

- Paid CAC against activation (not sign-up)

- Content-attributed sign-ups (blog, case study, testimonial pages)

Benefits

- Career growth: A high-growth environment requires fast-pace personal development; we empower employees to develop skills, own projects, and grow into leadership positions

- Versatile work environment: Employees are given the choice to work in-office, remote,



or a combination of the two

- Incredible office space: For employees who like to work in the office, we have a beautiful and bright office space located in the MaRS Discovery District in downtown Toronto. You have access to hot desks, meeting rooms, a stocked kitchen, and a collaborative space

- Generous parental leave: Employees are supported through our generous maternity and paternity leave top-up benefits

- Your choice of equipment: Mac or PC? You can choose! We will provide you with all the equipment you require to do your best work

- Fun activites: We find creative ways to connect with each other outside of the office - group dinners, sporting events, and group trips

- Health benefits: Ecopia provides access to health insurance benefits, including a health savings account (HSA), employee assistance program (EAP), and more- Demonstrated SEO chops — has shipped content that ranked and converted, not just published

- Comfortable with ambiguity. This is a 0→1 motion inside an established company

- Fluent in HubSpot (workflows, lists, attribution) and modern paid ad platforms

- Strong product positioning instinct — can take a horizontal product and write copy that lands with a specific vertical

- Understands AI search / GEO. Has actively optimized for LLM citations and can speak to what’s working today

- 2–5 years in B2B growth marketing, ideally with PLG / self-serve exposure

- Hands-on paid acquisition experience across Google + Meta (X a plus). Has owned a budget and a CAC target

- Experience marketing to SMB trades, AEC, or field-service buyers

- Familiarity with geospatial, mapping, or data-product categories

- Lifecycle/email expertise (HubSpot sequences for sign-up → activation)

- Light analytics chops (SQL, GA4, product analytics tools)

- Has run a trade-show presence with measurable pipeline outcomes- In addition to a resume, please submit a cover letter written entirely by you (not generated by AI)

- The cover letter should focus on how your experience, approach, and skills would create value for Ecopia, specifically in relation to the responsibilities and requirements outlined in the job posting

- We are less interested in generic career summaries and more interested in understanding how you think, solve problems, and would contribute to the team

📌 Growth Marketer (Contract (12 months) with the possibility of extension to full-time) (Toronto)
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