The Group Director, Data & Product at Havas Media Group Canada (HMG CA) is responsible for driving adoption of AI-powered data, products, and media technologies across cross-functional teams, primarily through the Converged.AI ecosystem.

We want the role to shift internal teams toward AI-driven, signal-based decisioning, leveraging platform-native AI and proprietary tools to enhance media insights, strategic planning, activation and measurement capabilities. This role will also support growth initiatives across existing clients and new business

Key Responsibilities

In collaboration with the HMG Canada Senior Leadership Team,

set the strategic vision for Havas’ Data & Product department .

Lead the full roll out of Converged.AI in Canada within the Havas Media team

Define and lead the AI, data, and product vision in partnership with the HMG Canada SLT

Identify gaps across AI, data, and media tool capabilities and deliver a clear roadmap

Drive adoption of AI-enabled planning, activation, and measurement frameworks

Support growth and new business through AI-led capabilities and product storytelling

Act as a senior advisor to clients on AI transformation, data strategy, and advanced media solutions

Data

Embed Converged.AI and data to be at the core of planning and activation for example enabling the use of predictive modelling, audience intelligence, and real-time signals

Partner with cross‑functional stakeholders to maintain seamless system integration, enabling reliable data flows and a strong foundation for scalable AI activations

Product

Working with cross-functional champions ,



maintaining overview of existing capabilities

Lead demos, testing, and rollout of emerging AI and media technologies

Ensure Converged.AI connects with platform signals for continuous optimization

Define what Innovation means for Havas Media and how it is operationalized through AI, automation, and intelligent media systems

Drive efficiency through automation and AI-assisted workflows

Identify and scale high-impact AI use cases across the business

Enable teams with intelligent data products and faster insights

Foster a test-and-learn culture across the business

Elevate client deliverables through the innovative use and deployment of AI solutions

Additional Responsibilities

Audience & Insight Development : Lead AI-powered audience builds and insights via Converged.AI and media tools like Telmar and Pathmatics

Measurement & Learning:

Support development of AI-informed measurement frameworks and learning agendas in partnership with Activation

Competitive Intelligence

Drive automation of competitive data and insight generation (e.g. Pathmatics, Numerator, CSA solutions)

Be the point of contact for bigger data integration projects and conversations such as MMM or 1PD ingestion.

Additional Information This role represents an active vacancy at Havas. You will be joining a team-oriented, growth-oriented workplace where ideas are encouraged and career development is supported.

Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.

📌 Group Director of Audience and Analytics (Toronto)
🏢 Havas Media Network
📍 Toronto