Join Instrumentl as the Growth Marketing Leader, driving engagement strategies for nonprofits. Own and optimize the demand generation funnels and campaigns in a mission-driven environment.

This exciting role at Instrumentl calls for a seasoned marketer with over 8 years of experience in B2B SaaS demand generation. You will forge paths to attract and retain grant-funded organizations through cutting-edge campaigns and collaborations with internal teams. Your strategic mindset and creative approaches will help enhance conversions throughout the user journey.

Key Responsibilities:



• Develop and lead a comprehensive demand generation engine • Craft compelling marketing campaigns for engagement • Own and refine the conversion funnel and sales handoff • Partner cross-functionally for cohesive marketing efforts • Utilize analytics for continuous improvement and learning

Requirements: • 8+ years in demand generation at a SaaS company • Proven history of controlling pipeline performance • Experience with SEO, Paid Social, Email, and CRO • Strong ability to work with agencies and internal teams • Creative thinker with successful campaign examples

Be part of a mission-oriented growth journey, making a difference in how nonprofits operate.

📌 Growth Marketing Leadership at Instrumentl (Canada)
🏢 Medium
📍 Canada