Join Instrumentl as the Growth Marketing Leader, driving engagement strategies for nonprofits. Own and optimize the demand generation funnels and campaigns in a mission-driven environment. This exciting role at Instrumentl calls for a seasoned marketer with over 8 years of experience in B2B SaaS demand generation.

You will forge paths to attract and retain grant-funded organizations through innovative campaigns and collaborations with internal teams. Your strategic mindset and creative approaches will help enhance conversions throughout the user journey. Key Responsibilities:

- Develop and lead a comprehensive demand generation engine
- Craft compelling marketing campaigns for engagement
- Own and refine the conversion funnel and sales handoff
- Partner cross-functionally for cohesive marketing efforts
- Utilize analytics for continuous improvement and learning Requirements:
- 8+ years in demand generation at a SaaS company
- Proven history of controlling pipeline performance
- Experience with SEO, Paid Social, Email, and CRO
- Solid ability to work with agencies and internal teams
- Creative thinker with successful campaign examples Be part of a mission-oriented growth journey, making a difference in how nonprofits operate.

📌 Growth Marketing Leadership at Instrumentl (Calgary)
🏢 Medium
📍 Calgary