About Liberty Horizons Liberty Horizons is a financial consulting and venture capital practice based in Toronto, Canada. We build and manage accounting and finance operations for founder-led startups and small businesses, handling everything from fractional CFO services and bookkeeping to AR/AP, payroll, and venture consulting.

We are a small team with high standards. That means real ownership, real exposure, and real growth opportunities for the right person. If you want to own a function, work directly alongside senior leadership, and build something that matters to the businesses you serve, this is the right environment for you.

About the Role We have the strategy, the cast, and the story.

What we are missing is the quarterback: one person who owns execution end to end so everyone else can stay in their lane.

The Head of Marketing is the single point of accountability for the marketing machine across both Liberty Horizons and The Wise Investor.

You will run the full cycle: plan, film, edit, ship, and review, across two brands, two audiences, and multiple formats.

You will coordinate three functions: community, events and PR; content creation and distribution; and performance and paid media. You will also be one of the faces of this brand. Comfort on camera is a requirement.

This role is perfect for a marketing professional who is obsessed with their craft, love their work and is passionate about growing faster than a classic 9-5 corporate role. This is not a coordinator role. This is not a task list. You own the function, the output, and the number: 100,000 weekly reach on a brand that has a story to tell.

What the First 90 Days Look Like Days 1 to 30: Learn and Orient

Fully understand the brand, the audience, tone, and content history

Audit the existing content calendar, production workflow, and distribution cadence

Map all active platforms, tools, and team members involved in content production

Shadow the founder and brand strategist on current shoots and planning sessions

Complete all mandatory onboarding training

Days 31 to 60: Contribute Independently

Own the weekly content calendar across both brands, at least two weeks ahead at all times

Run your first full production cycle independently: plan, shoot, edit, and publish

Identify at least one structural gap in the current workflow and bring a specific, actionable proposal

Establish clear communication rhythms with the founder, art director, and any external agency partners, creators or editors

Days 61 to 90: Own It The weekly rhythm is fully operational with no missed shoot days and no gaps in the calendar

Weekly reach is trending toward 100,000 across channels

You are on camera, storytelling and performing as one of the brand's recognised faces A documented development focus for the next quarter is agreed with your manager

Responsibilities Project Management and Production Operations Run the weekly content rhythm: plan, film, edit, ship, and review, every week across both brands

Maintain a content calendar that is always at least two weeks ahead

Own shot lists, shoot schedules, and talent coordination, with a minimum of two people on every shoot

Run the weekly 80/20 performance review: double down on what works, cut what does not

Manage the 70/20/10 content mix: reach content, story/culture content, and offers





Team and Agency Management Coordinate three content functions: community, events and PR (including the podcast); content creation and distribution; and performance and paid media

Source, onboard, and manage editors, creators, and paid media support as the team scales

Act as the connective tissue between the founder, brand strategist, art director, and on-camera talent

Ensure every person involved in production knows what they own, when it is due, and what the standard is

Content Strategy and Positioning Own the strategic brand development and content mix across Instagram, the podcast, and any additional platforms

Translate complex financial topics into content that is accessible, credible, and shareable for a Gen Z and millennial founder audience

Identify content opportunities tied to market moments, founder activity, and audience signals

Maintain brand consistency across Liberty Horizons and The Wise Investor (the founder’s personal brand) without flattening the distinction between them

Develop mini stories across internal team members, building out loud storyline, and other mini series developed to tell the brand story

On-Camera and Storytelling Creator Appear on camera as one of the recognizable faces of the brand across short-form and long-form content

Brief and direct other on-camera talent to ensure delivery matches the brand standard

Contribute to the development of recurring content formats and series

Reporting and Performance Report weekly on reach and impressions as the primary metrics, followed by engagement, follower growth, and booked calls

Use performance data to inform content decisions, not just document them

Bring a point of view to every weekly review, not just a summary

What an A-Player Looks Like in This Role Output quality: Content ships on time, on brand, and at a standard you would put your name on permanently

Ownership: If it goes out the door, you made it happen. If something goes wrong, you surface it immediately and come with a fix

Project management: The calendar is never empty, the shoot is never missed, and the team always knows what is happening next

On-camera presence and Storytelling: You are confident, natural, and credible in front of a lens without direction; you are an excellent storyteller

Financial services fluency: You understand the audience well enough to make complex topics feel simple and relevant

Strategic thinking: You know the difference between content that performs and content that builds a brand, and you pursue both

Team leadership: You make the people around you better and more organised by being in the room

Values: You do the right thing when no one is watching

Who This Role Is For Someone with 5+ years of content creation or marketing experience, ideally in financial services or a founder-facing brand

Someone who is genuinely comfortable on camera and understands what makes short-form content earn reach

Someone who is a ruthless project manager in a fast-moving,



scrappy environment

Someone who can hold a creative standard and knows what an A+ looks like and isn’t afraid to hold the team to that standard

Someone who wants real ownership, is energised by the startup environment, wants to grow rapid as a leader and knows what it takes to build something great

Someone who finds building in public exciting, not uncomfortable

Someone who loves storytelling, building brand, and arbitraging attention

Who This Role Is Not For Someone who needs a fully defined brief before they can move

Someone who is strong creatively but cannot manage a production schedule or a team

Someone who is uncomfortable on camera or treats it as an occasional ask

Someone who has never worked in or around financial services content and cannot close that gap fast

Someone who finds fast-moving, ambiguous environments draining rather than motivating

Qualifications Must Have 5+ years of experience in content creation, content marketing, or social media management

Demonstrated experience in financial services, fintech, or a founder-facing brand

Proven comfort and confidence on camera across short-form and long-form formats

Strong project management skills with a track record of shipping on time in a multi-stakeholder environment

Experience managing or coordinating external creators, editors, or agency partners

Strong written and verbal communication skills

Fluency with Instagram and short-form content strategy

Nice to Have Experience with paid social or performance marketing

Light video editing skills

Familiarity with podcast production and distribution

Experience working within or alongside a venture-backed or challenger brand

Comfort with financial topics at the level required to brief and review content independently

What We Offer $100,000–$120,000 CAD base salary plus performance bonus

Full benefits package

Paid time off

Professional development budget

Direct exposure to a venture-backed challenger brand at the ground floor

Real ownership of a function, not a task list A small, high-standard team where your work is visible and your contribution matters The Hiring Process This process is deliberate. We are selective because the standard matters, to us and to our clients.

Application and Values Pre-Screen: Written application including structured values questions

Screening Interview: 45-minute video call covering values, experience, and fit

Hiring Manager Interview: Deep dive on role-specific competency and ownership The Gauntlet: Multi-stage practical assessment including a take-home assignment, case study, and live presentation

Reference Checks: Minimum two professional references, at least one direct manager

How to Apply Submit your application on our website. You will be asked to complete a short written values response as part of the application. This is not a cover letter; generic answers will not advance. Tell us something specific and real.

Liberty Horizons is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome all qualified applicants, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

📌 Head of Marketing (Toronto)
🏢 Socket.dev
📍 Toronto