Building a brand takes more than a great campaign. Smart, Savvy + Associates is pleased to partner with VGH & UBC Hospital Foundation in their search for a Brand Marketing Lead. This is a newly created role within the Foundation's Marketing & Brand Engagement team and an opportunity to help shape the future of one of BC's most important charitable brands.

Reporting to the Director, Marketing & Brand Engagement, you'll lead integrated marketing campaigns, drive brand awareness initiatives, and help bring the Foundation's bold vision for the VGH+ brand to life. The Foundation has ambitious goals for growth and visibility across British Columbia.

As Brand Marketing

Lead, you'll develop go-to-market strategies, lead campaign planning and execution, and partner with an in-house team of content, creative, PR, and communications specialists to bring integrated campaigns to life. This role is ideal for a strategic marketer who enjoys building plans, bringing people together around a common goal, and rolling up their sleeves to make excellent work happen. Lead integrated marketing campaigns Develop and execute integrated marketing campaigns that support brand awareness, engagement, fundraising, and organizational priorities Lead go-to-market planning for major initiatives, campaigns, and announcements Ensure marketing initiatives are delivered on time, on budget, and aligned with Foundation goals Help advance the Foundation's brand strategy and positioning across British Columbia Measure performance and optimize results Establish campaign KPIs and performance frameworks Use data and audience insights to inform future strategy Lead projects and collaborate across teams Work closely with colleagues across fundraising, communications, content, creative, and leadership teams Support annual marketing planning and budgeting activities Provide leadership, coaching, and mentorship to marketing team members Foster a collaborative, creative, and high-performing team culture Help establish priorities, processes,



and ways of working that support long-term success 8-10 years of progressive marketing experience with a strong foundation in brand and campaign marketing Experience developing and executing integrated marketing campaigns from strategy through execution Strong understanding of brand building, audience engagement, and go-to-market planning Experience managing projects involving multiple stakeholders, timelines, and priorities Comfort using performance metrics and campaign data to evaluate success and guide decision-making Previous people leadership experience, whether through direct management, mentorship, or project leadership Excellent communication and relationship-building skills Familiarity with regional marketing initiatives across BC Annual bonus target of 3% Pension plan after 3 months 4 weeks vacation Hybrid work environment (50% in office) Two remote-work periods per year of up to two weeks each $Additional health spending account and wellness benefits If you're excited by the opportunity to help grow an iconic BC brand, lead meaningful campaigns, and contribute to the future of health care innovation, we'd love to hear from you.

VGH & UBC Hospital Foundation is the leading charity investing in health care innovation in British Columbia. Through the power of philanthropy, the Foundation helps advance breakthrough research, attract world-class talent, and fund innovations that improve health care for people across the province. Driven by bold thinking, integrity, and community, the Foundation is expanding its reach through the VGH+ brand and building greater awareness of the critical role philanthropy plays in transforming health care.

About VGH & UBC Hospital Foundation

VGH & UBC Hospital Foundation is the leading charity investing in health care innovation in British Columbia. Through the power of philanthropy, the Foundation helps advance breakthrough research, attract world-class talent, and fund innovations that improve health care for people across the province. If you require accommodation at any stage of the hiring process, please let us know. #

📌 Head of Recruitment Marketing - Remote (Vancouver)
🏢 Smart Savvy
📍 Vancouver