Develop and implement national shopper marketing strategies aligned with brand and commercial objectives. Identify key shopper insights and behaviors to design effective activation programs. grocery, mass, e-commerce, on premise, convenience). Partner closely with Sales and Brand Marketing.

Align shopper programs with brand campaigns and product innovation launches. Support customer-specific business planning through tailored shopper initiatives. Budget & Performance Management Manage shopper marketing budgets and ensure effective allocation of resources.

Track, measure, and analyze campaign performance, ROI, and sales impact. Optimize programs based on data, insights, and learnings. Leverage shopper data, POS analytics, and market research to inform strategy.

Evaluate shopper journeys and identify opportunities to influence purchase decisions. This is a replacement vacancy with an expected hiring salary range of $110-$120K depending on level of experience. Bachelor’s degree in Marketing, Business Administration, or related field. ~3-5 years of experience in shopper marketing, trade marketing, or brand marketing (CPG/retail preferred). ~ Solid understanding of retail environments and shopper behaviors across channels. ~ Experience working with major national retailers and managing joint business plans. ~ Proven ability to deliver data-driven marketing programs with measurable impact.

People Agility:



You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.

You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. S. applicants have rights under Federal Employment Laws.

The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand. #

📌 Head of Shopper Marketing (Toronto)
🏢 Bacardi
📍 Toronto